Pocket-lint reports that Nokia has announced a new lower-power, short-range (10 meters, 1 Mbps) wireless rival to Bluetooth, called Wibree. (Um, that’s actually sort of a dumb name, Nokia. Is it supposed to be the lovechild of WiFi and Zigbee?)

This could go one of two ways.

The industry players could hail Nokia as a conquering hero, and rush to adopt their rival’s home-cooked technology. Or, they could redouble their efforts on Bluetooth, so as to keep Nokia from developing a home-field advantage in short-range wireless.

Considering what happened the last time Nokia tried to sell a standard to its competitors, I’m guessing the conquering hero thing won’t happen.