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Hard drive price war: The scramble for Maxtor’s leftovers


Seagatedrive

The basic story is, Seagate bought Maxtor earlier this year and predicted it would manage to hold onto just half of Maxtor’s market share.

The rest of the hard drive industry basically rushed to the buffet line to clean up. The result is heavy price cutting in the second half of 2006, as drive makers rush in to fix their plates. The biggest market share eaters so far? Samsung and Western Digital. Below are the numbers from iSuppli:

iSuppli

Table: HDD Supplier Ranking in Q2 (By Pct Unit Shipments)

         
Q2 ’06 Rank Company Q1 ’06 Share Q2 ’06 Share Percentage Change
1 Seagate 29.00% 34.10% 5.10%
2 Western Digital 18.50% 19.50% 1.00%
3 Hitachi GST 14.40% 15.10% 0.70%
4 Samsung 8.60% 10.50% 1.90%
5 Toshiba 9.30% 8.50% -0.80%
6 Fujitsu 6.80% 6.80% 0.00%
7 Maxtor 11.90% 3.80% -8.10%
8 Excelstor 1.20% 1.50% 0.30%
9 Cornice 0.40% 0.30% -0.10%
10 GS MagicStore 0.00% 0.00%  
  Other 0.00% 0.00%  
         
Source: iSuppli Corp. September 2006