Branding gone wrong: When bad logos strike back

Vacation rental service Airbnb unveiled a new logo last week that generated a wave of criticism for its design. Some likened it to a triangular paperclip or, even more crudely, to certain female anatomy. But the company still stands by the logo, which it calls Bélo and says represents belonging. “It’s a symbol for people […]


But what do we do about the Arabs? (Fortune, 1967)

The strategic importance of the Middle East to the world’s industrial nations often gets overlooked in close-in debate over the Israeli-Arab war. In the first three articles of this issue FORTUNE assesses the high stakes involved in terms of people, geography, and-by no means least-oil.