• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinancePinterest

The Pinterest IPO Might Have Made You Richer—Even If You Didn’t Buy the Stock Today

By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
April 18, 2019, 6:07 PM ET

You didn’t necessarily need to buy stock in the Pinterest IPO to make money off the public market debut of the online scrapbooking company.

It’s often difficult for regular investors to get in on the ground floor of hot startups like Pinterest—whose stock rose more than 28% from its initial public offering price of $19, to $24.40 on its first day trading Thursday—as venture capitalists and hedge funds typically dominate private funding rounds. Yet the Pinterest IPO is an exception: One of the social media company’s largest shareholders is Fidelity, which owns Pinterest stock on behalf of many retirement savers, whether they know it or not.

Fidelity owns 7.1% of Pinterest, nearly as much as the 9.6% stake held by Andreessen Horowitz, the famed Silicon Valley VC firm, and more than the 6% owned by Valiant, one of Pinterest’s hedge fund backers. Most of Fidelity’s shares, which are now worth more than $787 million in total, are held in the Fidelity Contrafund, a mutual fund that is a popular offering in 401(k) retirement plans.

Indeed, the massive Contrafund oversees $119.3 billion in assets, of which just under half of 1% is invested in Pinterest. To put that in perspective, the fund has bet more money on Pinterest than it has on other holdings such as Twitter, Coca-Cola and Disney.

And although the IPO values Pinterest just modestly above its valuation in its most recent private funding round, Fidelity still reaped a hefty profit from the public listing. Contrafund, for example, has made a 152% return on its Pinterest investment since it began buying the shares in late 2013, according to securities filings.

A few other Fidelity funds also own smaller amounts of Pinterest stock, including the Fidelity OTC Portfolio, the Fidelity Advisor New Insights fund, and the Fidelity Series Opportunistic Insights fund.

And Pinterest isn’t the only tech IPO the funds are benefiting from this year. Fidelity funds, including all the ones mentioned here, owned shares in Lyft before the ride-hailing company went public in March; their stakes are now worth more than $1 billion combined. They also hold stock in Uber, Lyft’s larger rival that just filed for its own IPO in the coming months, as well as other highly valued private companies such as WeWork and Airbnb.

Fidelity is one of a handful of mutual fund companies that have become more active in startup investing in recent years. Those bets are now beginning to pay off for fund investors: Contrafund, for one, was up nearly 17% year to date through Wednesday—not counting Pinterest’s soaring first day—ahead of the S&P 500’s gain. For those who have a 401(k) plan with Fidelity, there’s a good chance you got a piece of the action too.

About the Author
By Jen Wieczner
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

calbee
EnergyIran
Japanese snack giant resorts to black-and-white bags of potato chips as Iran War literally sucks color out of the world
By Marco Quiroz-GutierrezMay 12, 2026
4 hours ago
Musk stands with his arms cross next to Trump who sits a table.
Politicschief executive officer (CEO)
Elon Musk, Tim Cook and Larry Fink expected to join Trump’s entourage to Beijing this week
By Michelle Chapman and The Associated PressMay 12, 2026
6 hours ago
An employee pulls out a server rack shelf at the rear of a Trainium3 UltraServer at an Amazon Web Services QA lab in Austin, Texas, on February 3, 2026.
AIAmazon
‘That doesn’t sound very healthy’: Amazon’s reported tokenmaxxing might gamify AI usage, analyst warns
By Eva RoytburgMay 12, 2026
6 hours ago
cam
PoliticsWhite House
Cameron Hamilton, fired by Trump for defending FEMA’s right to exist, tapped to lead FEMA by Trump
By Gabriela Aoun Angueira and The Associated PressMay 12, 2026
6 hours ago
robot
AIRobots
This South Korean hotel worker is training a robot to fold a banquet napkin: ‘I’ve been doing this about once a month’
By Kim Tong-Hyung and The Associated PressMay 12, 2026
6 hours ago
starmer
PoliticsUnited Kingdom
Keir Starmer’s deputies are starting to quit. Some are urging him to ‘do the right thing for the country’
By Brian Melley, Pan Pylas and The Associated PressMay 12, 2026
6 hours ago

Most Popular

Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
Economy
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
By Jason MaMay 11, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
7 hours ago
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
North America
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
By Sasha RogelbergMay 12, 2026
19 hours ago
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
Success
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
1 day ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
3 days ago
Trump Mobile quietly rewrote its fine print to say the gold Trump phone may never be made, a year after taking $100 deposits
North America
Trump Mobile quietly rewrote its fine print to say the gold Trump phone may never be made, a year after taking $100 deposits
By Marco Quiroz-GutierrezMay 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.