• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Politics

CEOs Are Scrambling to Avoid Trump Tariffs and Survive Trade War

By
Bloomberg
Bloomberg
,
Mark Niquette
Mark Niquette
and
Andrew Mayeda
Andrew Mayeda
Down Arrow Button Icon
By
Bloomberg
Bloomberg
,
Mark Niquette
Mark Niquette
and
Andrew Mayeda
Andrew Mayeda
Down Arrow Button Icon
February 7, 2019, 1:27 PM ET

Paul Shekoski is not sitting idly by waiting for the U.S.-China trade war to end.

Shekoski’s company relies on imports of weather-monitoring devices it has made in China. But last year, it paid more in duties than it made in profit because of President Donald Trump’s tariffs. Now he’s examining every legal option to avoid the duties — including relocating his production to Mexico.

“It has the potential of putting us out of business if we don’t do anything,’’ Shekoski, chief executive of the Wisconsin-based Primex Family of Companies, said by phone from Hong Kong, where he was investigating potential changes to his Chinese supply chain.

Primex isn’t alone in exploring the lost art of avoiding U.S. tariffs, especially after Trump focused on China for what he calls unfair trading practices. The president’s duties on $250 billion of Chinese goods — with an increase in tariffs to come unless a trade deal with Beijing is reached by March 1 — have affected U.S. companies big and small. Apple Inc. lowered its first-quarter outlook after demand for the iPhone in China slowed more sharply than expected, and the company’s suppliers in China are considering shifting production.

“The general thing we’re hearing is the frustration at the lack of certainty. That’s what’s causing the most anxiety,” said Stephen Orava, a trade lawyer at King & Spalding LLP.

U.S. Trade Representative Robert Lighthizer and Treasury Secretary Steven Mnuchin are leading a delegation to Beijing next week for the next round of trade talks before a March 1 deadline. If no deal is reached, the U.S. will increase tariffs on $200 billion of Chinese goods.

“Will they bring home the bacon? I don’t know,” White House economic adviser Larry Kudlow told reporters at the White House on Thursday.

For companies caught in the trade war, the options for mitigating exposure to tariffs range from a simple change in paperwork to creative “tariff engineering” and the overhaul of supply chains often developed over decades. It’s forced some executives to consider how far they can push the legal boundaries to avoid paying tariffs of as much as 25 percent.

“It would almost be something that would be a firing offense if you’re in charge of supply-chain management and you don’t point out to someone that you could save 25 percent tariffs,’’ said Amanda DeBusk, a former Commerce export enforcement official who now is chair of Dechert LLP’s international trade practice.

Primex has already tried some first steps that companies often take to mitigate the tariffs: trying to pass on the added costs and checking if their products were properly classified under U.S. tariff codes. Some items incorrectly categorized in the past went unnoticed because no duties were applied, said Randy Rucker, a trade lawyer representing Primex.

Economic Harm

The company also filed 79 requests with the Office of U.S. Trade Representative for exclusions from the tariffs. Decisions are based on whether a product is available only from China, if duties “would cause severe economic harm” to the company or U.S. interests, and whether the item is strategically important. All of Primex’s requests were denied.

“We were like, ‘You’re about to put a 75 year-old company out of business?,’’’ Shekoski said. “Why would it not be economic harm?’’

Other options for avoiding duties involve “tariff engineering.’’ That means altering the production of a product to meet the definition of “substantial transformation” so its “country of origin” can be changed, or modifying the product so it falls under a different import classification without tariffs.

U.S. Customs and Border Protection polices any fraudulent activity, and companies are “figuring out how comfortable they are in pushing that line and getting as close to that line as possible,’’ said Melissa Duffy, an international trade lawyer at Dechert.

Product Tweaks

Some companies are looking at slightly altering their products to avoid tariffs. But Primex doesn’t have the ability to change its products and is exploring whether its plastic injection molding process can be moved out of China to change the country of origin, Shekoski said. The best long-term option may be moving production to Mexico, which would shorten the supply chain but also take about two years at a cost of about $5 million, he said.

Another option for avoiding tariffs that’s not available to Primex is to create or expand a foreign free-trade zone or enroll in the federal duty-drawback program. That allows refunds of duties paid on imported Chinese goods if they are later exported as a comparable product.

“Companies are looking at every single way that is available to them, and what they are finding is that it takes a patchwork of solutions,’’ DeBusk said. “There’s no silver bullet.’’

About the Authors
By Bloomberg
See full bioRight Arrow Button Icon
By Mark Niquette
See full bioRight Arrow Button Icon
By Andrew Mayeda
See full bioRight Arrow Button Icon

Latest in

North Americagun violence
At least 2 killed and 8 injured hurt in shooting at Brown University with suspect still at large
By Kimberlee Kruesi, Alanna Durkin Richer, Jennifer McDermott and The Associated PressDecember 13, 2025
8 hours ago
North AmericaMexico
U.S., Mexico strike deal to settle Rio Grande water dispute
By Fabiola Zerpa and BloombergDecember 13, 2025
8 hours ago
InvestingSports
Big 12 in advanced talks for deal with RedBird-backed fund
By Giles Turner and BloombergDecember 13, 2025
8 hours ago
AIchief executive officer (CEO)
Microsoft AI boss Suleyman opens up about his peers and calls Elon Musk a ‘bulldozer’ with ‘superhuman capabilities to bend reality to his will’
By Jason MaDecember 13, 2025
9 hours ago
Danish military forces participate in an exercise with hundreds of troops from several European NATO members in the Arctic Ocean in Nuuk, Greenland, Monday, Sept. 15, 2025.
PoliticsDonald Trump
Danish intelligence report warns of U.S. economic leverage and military threat under Trump
By The Associated PressDecember 13, 2025
10 hours ago
Ukrainian President Volodymyr Zelensky gives a joint press conference in Kyiv, Ukraine in 2023 as European leaders visit the country 18 months after the start of Russia's invasion.
EuropeUkraine invasion
EU indefinitely freezes Russian assets to prevent Hungary and Slovakia from vetoing billions of euros being sent to support Ukraine
By Lorne Cook and The Associated PressDecember 13, 2025
10 hours ago

Most Popular

placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.