• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple’s Pride-Themed Watch Face Is Being Blocked in Russia

By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
By
Kevin Kelleher
Kevin Kelleher
Down Arrow Button Icon
August 31, 2018, 6:23 PM ET

Part of the fun of an Apple Watch is choosing the right watch-face design to suit your tastes. Toward this end, Apple introduced a gay-pride themed, rainbow watch face in June, but it seems that particular watch face has been blocking it in Russia.

After people began asking on Apple’s support forum and on Reddit why they couldn’t find the pride-themed watch face in Russia, Tom Warren, an editor at The Verge, tried installing it on a Watch and then changed the regional settings of its paired iPhone to Russia. A video that Warren shared on Twitter shows that the installed pride face vanishes under the new setting.

Apple’s pride Watch face simply disappears in Russia https://t.co/Pn1c8o9c8y pic.twitter.com/1wRDbFVqIt

— Tom Warren (@tomwarren) August 31, 2018

Guilherme Rambo, an iOS software developer, also shared software code that he said showed the Watch is “hardcoded” to not show the pride face when a paired iPhone’s settings are set to Russia.

The Apple Watch pride face is hardcoded to not show up if the paired iPhone is using the Russian locale pic.twitter.com/vEP8XquYsP

— Guilherme Rambo (@_inside) August 31, 2018

Russia passed a law in 2013 that sought to prohibit what its government considered as promoting homosexuality. While Russia decriminalized homosexuality after the fall of the Soviet Union, homophobia and discrimination against gays has persisted in the country under the leadership of President Vladimir Putin. In June, Europe’s top human-rights court ruled that Russia’s so-called “gay propaganda” law was itself illegal.

Also in June, Apple CEO Tim Cook led about 1,000 Apple employees who marched in San Francisco’s annual Pride Parade. Some employees shared photos of themselves marching with Apple’s top executive, while Cook himself cheered on Apple employees in attendance.

What an awesome day! #applepride pic.twitter.com/QHgnklZcyB

— Andy Vainauskas (@therealandology) June 24, 2018

Happy Pride to the Apple employees marching today in San Francisco and to everyone celebrating #Pride2018 across the country! pic.twitter.com/UUoZDAWjnC

— Tim Cook (@tim_cook) June 24, 2018

Apple did not immediately respond to a request for comment.

About the Author
By Kevin Kelleher
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

AIOpenAI
OpenAI sees better margins on business sales, report says
By Mark Bergen and BloombergDecember 21, 2025
5 hours ago
Innovationautonomy
Waymos froze, blocked traffic during San Francisco power outage
By Maria Paula Mijares Torres and BloombergDecember 21, 2025
5 hours ago
Successwork-life balance
Multimillionaire musician Will.i.am says work-life balance is for people ‘working on someone else’s dream’—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
12 hours ago
Young banker
SuccessCareers
Is AI really killing finance and banking jobs? Experts say Wall Street’s layoffs may be more hype than takeover—for now
By Emma BurleighDecember 21, 2025
16 hours ago
InnovationDefense
Shield AI took its drones from the ‘Batcave’ to the battlefield. Now the $5.6 billion defense-tech startup’s new CEO says it’s at an inflection point
By Jessica MathewsDecember 21, 2025
16 hours ago
Gao
AIBrainstorm AI
Top AI investors say maybe it’s a bubble, but ‘bubbles are good for innovation’
By Nick LichtenbergDecember 21, 2025
17 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
18 hours ago
placeholder alt text
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out of my parents' house'
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
1 day ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people 'working on someone else’s dream'—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
12 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
9 days ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
3 days ago
placeholder alt text
Future of Work
'They'll lose their humanity': Dartmouth professor says he's surprised just how scared his Gen Z students are of AI
By Nick LichtenbergDecember 20, 2025
2 days ago