• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple Reports Strong Growth Despite Higher-Priced iPhones

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
July 31, 2018, 4:42 PM ET

Apple said sales increased 17% to $53.3 billion overall in its fiscal third quarter, the three month period through the end of June. Profits rose 40% to $2.34 per share, in part due to the big corporate tax cut. Analysts had expected Apple would report $52.4 billion of sales and $2.18 in EPS.

Shares of Apple, already up 13% so far this year, jumped 3% in afterhours trading on Tuesday. With a market cap of over $935 billion at the close of trading on Tuesday, another 7% increase could put the company’s value above $1 trillion (though it could require a slightly greater rise depending on how much stock Apple bought back during the quarter).

Apple’s results avoided the bad reaction given to some other big tech stocks. Netflix and Facebook struggled after reporting earnings earlier this month (with Facebook losing a one-day record $124 billion in market value), while reports from Amazon and Google boosted their share prices.

Apple sold 41.3 million iPhones, only 1% more than in the same quarter a year ago. But by hiking prices last year and introducing the new $1,000 iPhone X, Apple’s iPhone revenue jumped 20% to $29.9 billion. The average selling price also jumped 20% to $724. Many analysts expect Apple may reverse course and lower prices on its new line up later this year. Samsung couldn’t pull off the same trick, as sales of its higher-priced Galaxy S9 came in below expectations in the face of cheaper competition from Huawei and Xiaomi.

Apple’s sales in China also held up during the quarter. Revenue of $9.6 billion from the Greater China region was up 19% rom a year ago. And Apple’s services business, which includes everything from app purchases to iCloud storage fees, gained 31% to $9.5 billion.

As they speak to analysts shortly, Apple (AAPL) execs including tight-lipped CEO Tim Cook likely won’t give investors many hints about what they really want to know–the company’s expectations for its next iPhone update likely arriving in the fall.

Cook did offer a bit of a tease about a forthcoming video service that Apple reportedly is developing. Asked about the company’s production deal with Oprah Winfrey, Cook said Apple is “working on a project that we’re not really ready to share all the details of it yet,” adding “I couldn’t be more excited.”

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A woman looks frustrated a computer
AIWomen
Women are avoiding the very technology that threatens them most, as expert warns of a ‘two-tiered AI economy’ approaching
By Jacqueline MunisMarch 21, 2026
2 hours ago
AIFinance
Why Block’s COO is tracking ‘gross profit per employee’—and how AI is on track to double it to $2 million
By Sheryl EstradaMarch 21, 2026
2 hours ago
home for sale
AIChatGPT
A man let ChatGPT sell his home. It beat every agent’s estimate by $100K—and closed in 5 days
By Jake AngeloMarch 21, 2026
3 hours ago
LawElon Musk
Musk misled Twitter investors before 2022 buyout, jury says
By Isaiah Poritz, Jef Feeley and BloombergMarch 20, 2026
11 hours ago
bespectacled man scratches the back of his head during congressional hearing
CryptoCryptocurrency
Kalshi locks in $22 billion valuation, gaining slight edge over its rival Polymarket
By Carlos GarciaMarch 20, 2026
13 hours ago
Big TechEntrepreneurs
Mark Cuban reads 1,000 emails a day—now he’s using a Mac Mini to fight the AI-generated flood threatening his clean inbox obsession
By Marco Quiroz-GutierrezMarch 20, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.