• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple CEO Tim Cook Treads Cautiously on Trade, Does Not Criticize Trump

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
July 31, 2018, 6:49 PM ET
Apple CEO Tim Cook Kicks Off Worldwide Developers Conference
SAN JOSE, CA - JUNE 04: Apple CEO Tim Cook speaks during the 2018 Apple Worldwide Developer Conference (WWDC) at the San Jose Convention Center on June 4, 2018 in San Jose, California. The WWDC runs through June 8. (Photo by Justin Sullivan/Getty Images)Justin Sullivan—Getty Images

Apple CEO Tim Cook was loath to directly criticize President Donald Trump on Tuesday for enflaming trade tensions with China and expressed optimism that the situation would work itself out soon. But he warned that sometimes imposing tariffs can spiral out of control with “unintended consequences.”

“I can’t predict the future, but I am optimistic that the countries will get through this,” Cook said on a call with analysts after Apple released its latest quarterly results. “We are hoping that calm heads prevail.” Apple reported that its revenue increased 17% to $53.3 billion in the latest quarter.

President Trump’s administration said earlier this month that it was considering additional tariffs on $200 billion worth of Chinese exports. That would be the third round of tariffs imposed on Chinese goods and comes shortly after a tariff of 25% went into effect against $34 billion of Chinese products. While the tariffs wouldn’t hit for several more months, they would affect a much broader range of goods. But this week, reports emerged that talks to avoid the trade war with China might be restarted.

Apple’s products have not been directly impacted by the several rounds of tariffs have been imposed on goods like steel and aluminum traded between the U.S. and other countries, Cook said. But Apple (AAPL) is still reviewing whether it would be hit by the possible imposition of levies on the next wave of goods worth another $200 billion. “We’re going through that now,” he said.

The risk of tariffs causing a larger, global economic slowdown or currency price volatility that could hurt Apple is “very difficult to quantify and we’re not even trying to quantify that,” said Apple’s CEO.

Without mentioning Trump by name, Cook explained why he expected the trade war would deescalate soon. “There’s an inescapable mutuality between the U.S. and China that serves as a magnet to bring both countries together,” Cook said on Tuesday’s call. “Each country can only prosper if the other does. And of course the world needs both the U.S. and China to prosper for the world to do well.” The Apple CEO met with the president in April at the White House in a closed door meeting to discuss the trade situation.

In general, Cook said Apple was opposed to the use of tariffs, even when they are imposed to improve overall trade agreements. “Our view on tariffs is that they show up as a tax on the consumer and wind up resulting in lower economic growth and sometimes can bring about significant risk of unintended consequences,” Cook said. “That said, the trade relationships and agreements that the U.S. has between the U.S. and other major economies are very complex, and it’s clear that several are in need of modernizing. But we think that in the vast majority of situations, tariffs are not the approach to doing that.”

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

gunman
LawGoogle
Google’s breakthrough in the Nancy Guthrie case is raising uncomfortable questions about how much it’s watching you
By Ashley LutzFebruary 11, 2026
15 minutes ago
Demis Hassabis
AIGoogle
Google’s Nobel-winning AI leader sees a ‘renaissance’ ahead—after a 10 or 15-year shakeout
By Nick LichtenbergFebruary 11, 2026
51 minutes ago
NewslettersCIO Intelligence
Steelcase’s CTO says the AI boom will reshape office design
By John KellFebruary 11, 2026
1 hour ago
Elon Musk in front of the xAI logo.
AIElon Musk
X-odus: Half of xAI’s founding team has left Elon Musk’s AI company, potentially complicating his plans for a blockbuster SpaceX IPO
By Beatrice NolanFebruary 11, 2026
1 hour ago
saunders
CommentaryLeadership
Bausch + Lomb CEO: Standing still is the new falling behind
By Brent SaundersFebruary 11, 2026
3 hours ago
shumer
CommentaryEntrepreneurship
Something big is happening in AI — and most people will be blindsided
By Matt ShumerFebruary 11, 2026
3 hours ago

Most Popular

placeholder alt text
Economy
America borrowed $43.5 billion a week in the first four months of the fiscal year, with debt interest on track to be over $1 trillion for 2026
By Eleanor PringleFebruary 10, 2026
1 day ago
placeholder alt text
Economy
It turns out that Joe Biden really did crush Americans' dreams for the future. Just look at how the vibe changed 5 years ago
By Jake AngeloFebruary 10, 2026
20 hours ago
placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
2 days ago
placeholder alt text
AI
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
2 days ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
2 days ago
placeholder alt text
C-Suite
'Don't look at the résumé': Elon Musk admits he's 'fallen prey' to flashy credentials but says conversation matters most when hiring
By Jacqueline MunisFebruary 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.