• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple Has a Software Fix for Those Underperforming MacBook Pros

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
July 24, 2018, 1:27 PM ET
A Macbook pro shown in Apple store.
CHINA - 2018/03/04: A Macbook pro shown in Apple store. It is reported that Apple is preparing to launch a new cheaper MacBook Air in the second quarter of 2018. (Photo by Zhang Peng/LightRocket via Getty Images)Zhang Peng LightRocket via Getty Images

Apple Inc. confirmed that some new MacBook Pro computers didn’t perform as advertised under heavy workloads, responding to complaints from users. The company unveiled a software fix for the high-end devices and apologized.

The problem is due to the laptop’s thermal management system, which throttles processing speeds to prevent overheating in some situations, the Cupertino, California-based company said.

“Following extensive performance testing under numerous workloads, we’ve identified that there is a missing digital key in the firmware that impacts the thermal management system and could drive clock speeds down under heavy thermal loads on the new MacBook Pro,” Apple said in a statement.

Apple apologized “to any customer who has experienced less than optimal performance on their new systems.” Users will be able to install the software update via the Mac App Store and the fix will eventually make its way to all new MacBook Pros.

When the MacBook Pros were announced July 12, Apple said the 15-inch models would run up to 70 percent faster and the 13-inch versions up to twice as fast as their predecessors with new Intel Corp. chips. Instead, just days after the machines went on sale, users began to notice that the highest-end version, a $2,799 model with a 2.9 GHz processor, could not hit its advertised top speeds when using highly intensive programs like Adobe Premier or Apple’s own Final Cut Pro movie-editing software.

The problem affected all new MacBook Pro configurations and wasn’t limited to specific applications, Apple said.

Users discovered that the laptops couldn’t hit the top speeds — up to 4.8 GHz with a feature called Turbo Boost — because the laptop’s cooling system would kick in improperly. Some YouTube videos showed that when the MacBook Pro was placed in a freezer while running the advanced applications, the devices were able to reach the top speeds, indicating that the built-in cooling system throttled speeds when the demanding apps overheated the laptops. Some users also found that the machines ran at speeds below the advertised baseline.

Besides the faster processing speed, the new MacBook Pros include an updated screen that can shift colors based on the environment around it, and an updated Apple chip for managing the laptop’s security. So far, other than the initial problem with the high-end model, the new MacBook Pros have been well received by consumers and reviewers.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
7 hours ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
16 hours ago

Latest in

EconomyBonds
Dow futures rise after index tops 50,000 for the first time while landslide election in Japan sends U.S. bond yields higher
By Jason MaFebruary 8, 2026
3 hours ago
CommentaryHealth
Patient private capital is needed to help Asia plug its healthcare gaps
By Abrar MirFebruary 8, 2026
4 hours ago
Arts & EntertainmentAdvertising
Super Bowl ads go for silliness, tears and nostalgia as Americans reel from ‘collective trauma’ of recent upheaval — ‘Everybody is stressed out’
By Dee-Ann Durbin, Mae Anderson, Wyatte Grantham-Philips and The Associated PressFebruary 8, 2026
5 hours ago
PoliticsOlympics
Trump calls U.S. Olympian a ‘real Loser’ as athletes speak out against administration policies, while Jake Paul tells critics to ‘live somewhere else’
By Fernanda Figueroa and The Associated PressFebruary 8, 2026
5 hours ago
HealthVaccines
Dr. Oz begs Americans to get inoculated against measles as outbreaks spiral around the country. ‘Take the vaccine, please’
By Matt Brown and The Associated PressFebruary 8, 2026
5 hours ago
EconomyUkraine invasion
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
7 hours ago