• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple Has a Software Fix for Those Underperforming MacBook Pros

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
July 24, 2018, 1:27 PM ET
A Macbook pro shown in Apple store.
CHINA - 2018/03/04: A Macbook pro shown in Apple store. It is reported that Apple is preparing to launch a new cheaper MacBook Air in the second quarter of 2018. (Photo by Zhang Peng/LightRocket via Getty Images)Zhang Peng LightRocket via Getty Images

Apple Inc. confirmed that some new MacBook Pro computers didn’t perform as advertised under heavy workloads, responding to complaints from users. The company unveiled a software fix for the high-end devices and apologized.

The problem is due to the laptop’s thermal management system, which throttles processing speeds to prevent overheating in some situations, the Cupertino, California-based company said.

“Following extensive performance testing under numerous workloads, we’ve identified that there is a missing digital key in the firmware that impacts the thermal management system and could drive clock speeds down under heavy thermal loads on the new MacBook Pro,” Apple said in a statement.

Apple apologized “to any customer who has experienced less than optimal performance on their new systems.” Users will be able to install the software update via the Mac App Store and the fix will eventually make its way to all new MacBook Pros.

When the MacBook Pros were announced July 12, Apple said the 15-inch models would run up to 70 percent faster and the 13-inch versions up to twice as fast as their predecessors with new Intel Corp. chips. Instead, just days after the machines went on sale, users began to notice that the highest-end version, a $2,799 model with a 2.9 GHz processor, could not hit its advertised top speeds when using highly intensive programs like Adobe Premier or Apple’s own Final Cut Pro movie-editing software.

The problem affected all new MacBook Pro configurations and wasn’t limited to specific applications, Apple said.

Users discovered that the laptops couldn’t hit the top speeds — up to 4.8 GHz with a feature called Turbo Boost — because the laptop’s cooling system would kick in improperly. Some YouTube videos showed that when the MacBook Pro was placed in a freezer while running the advanced applications, the devices were able to reach the top speeds, indicating that the built-in cooling system throttled speeds when the demanding apps overheated the laptops. Some users also found that the machines ran at speeds below the advertised baseline.

Besides the faster processing speed, the new MacBook Pros include an updated screen that can shift colors based on the environment around it, and an updated Apple chip for managing the laptop’s security. So far, other than the initial problem with the high-end model, the new MacBook Pros have been well received by consumers and reviewers.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in

The outside of a Dollar General store, at night
Retaildollar stores
Rich people are flooding dollar stores as Americans navigate a crushing affordability crisis
By Dave SmithDecember 4, 2025
1 hour ago
Personal Financechecking accounts
Best checking accounts for December 2025
By Glen Luke FlanaganDecember 4, 2025
1 hour ago
Zohran Mamdani, in front of a brick building, smiles as he holds a press conference.
Real EstateHousing
‘There is no Mamdani effect’: Manhattan luxury home sales surge after mayoral election, embarrassing predictions of doom and escape to Florida
By Sasha RogelbergDecember 4, 2025
1 hour ago
Man smiles in front of camera
CryptoBlockchain
Battle for sports betting market heats up as Polymarket announces return to the U.S.
By Carlos GarciaDecember 4, 2025
2 hours ago
Hassett, Bessent
EconomyTariffs and trade
Tariffs and the $38 trillion national debt: Kevin Hassett sees ‘big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
3 hours ago
InnovationVenture Capital
This Khosla Ventures-backed startup is using AI to personalize cancer care
By Allie GarfinkleDecember 4, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
9 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
4 hours ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.