• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailWalmart

Walmart Was Once Again Forced to Pull an Offensive Shirt From Its Website

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
July 12, 2018, 12:02 PM ET

Walmart has pulled a line of women’s apparel from its Canadian site after shoppers complained about the sexist and sexually graphic product descriptions.

This is the third time in seven months the retailer has found itself under fire for a shirt sold on its website. As with the previous apparel that elicited complaints, the shirts were sold by a third-party vendor. (The shirts, as of Thursday morning, were not on Walmart’s U.S. website.)

The descriptive text is quite graphic, mentioning fetish acts and featuring rambling stories that paint women as promiscuous.

The frequency of these complaints raises questions about how seriously the company is taking its past vows to review third party sellers.

In December, Walmart came under fire for a shirt it sold which read “Rope. Tree. Journalist. SOME ASSEMBLY REQUIRED”

Facing protests, the company quickly pulled the shirt from its site, saying in a statement: “As soon as we were alerted to this content promoting violence against journalists we removed the content, added this content to our automated scanning systems, and kicked off a human sweep of the site to find and remove any similar content.”

Earlier this month, it found itself in a similar position when Donald Trump supporters threatened a boycott of the store after discovering it offered shirts and other items that read “Impeach 45.” Within 24 hours, the company removed the items and issued a very similar statement: “These items were sold by third party sellers on our open marketplace, and were not offered directly by Walmart. We’re removing these types of items pending review of our marketplace policies.”

In a statement following the protest over the Walmart Canada Website incident, the refrain was the same. “We sincerely apologize for any unintended offence this has caused our customers,” the company told CBC News. “The descriptions accompanying these tees do not represent Walmart’s values and have no place on our site.”

Walmart did not immediately reply to a Fortune request for comment on what it’s doing to prevent future issues surrounding offensive third party content on its website.

Sauce Hockey, the retailer selling the shirts, also apologized for the descriptors. New owners took over three years ago and said they had no idea about the product descriptions.

“The descriptions are offensive and sexist and even though neither I, or the current management of Sauce were involved in the Company when they were made, I wanted to take the time to apologize for the content,” said Daryl Jones, an investor in the company, on the Facebook post calling attention to the matter. “I fundamentally believe, so does Sauce the company, that there is no place in hockey for the type of sexist culture that is implied by these t-shirt descriptions. We are going to reach out to anyone that is selling these shirts to make sure they are taken down and, as appropriate, buy back and destroy the inventory.”

Those efforts aren’t going as fast as the company may like. Walmart has pulled shirts with sexist descriptions, but several were still available at the time of writing (including one whose description reads “Why carry an ANCHOR on your Wake Setter boat when all you need to do is tie some boat lines to your wife’s ankle and toss her in the water…she knows her place..the price you pay for glamour.”) on Amazon’s Website.

Amazon did not immediately reply to Fortune‘s request for comment.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

super bowl
CommentaryAdvertising
The Super Bowl reveals a dangerous gap in corporate strategy 
By Christopher VollmerFebruary 9, 2026
3 hours ago
Thasunda Brown Duckett, TIAA CEO, speaks onstage during a live taping of "Earn Your Leisure" at Martin Luther King Jr. International Chapel at Morehouse College on January 22, 2024 in Atlanta, Georgia.
FinanceFortune 500 Companies
Meet the 10 Black Fortune 500 CEOs leading companies with over $412 billion in combined revenues
By Cheyann HarrisFebruary 9, 2026
3 hours ago
RetailEurope
Trump’s Greenland crisis triggered a surge in apps designed to help shoppers boycott U.S. goods, though few American imports are on store shelves
By James Brooks and The Associated PressFebruary 8, 2026
1 day ago
colorado
RetailGrocery
Grocery prices have surged 25% in Colorado since the pandemic with Kroger and Walmart sharing half the market. Enter Aldi
By Jack Buffington and The ConversationFebruary 8, 2026
1 day ago
C-SuiteRetail
Meet the CEO taking Victoria’s Secret from ‘woke-washing’ to owning sexy again
By Emma HinchliffeFebruary 7, 2026
2 days ago
Arts & EntertainmentSuper Bowl
Many 2026 Super Bowl ads share a common theme, revealing a truth about America’s current mindset
By Mae Anderson and The Associated PressFebruary 6, 2026
3 days ago

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
20 hours ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Commentary
We studied 70 countries' economic data for the last 60 years and something big about market crashes changed 25 years ago
By Josh Ederington, Jenny Minier and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Personal Finance
Tom Brady is making 15 times more as a commentator than he did playing in the big game thanks to $375 million contract 
By Eva RoytburgFebruary 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.