By Jen Wieczner
April 25, 2018

The annual Sohn Investment Conference in New York is usually a place where Wall Street’s best hedge fund managers and investors present their top stock picks—from Amazon to Valeant Pharmaceuticals. And for the first time in the event’s 23-year history, one of those investors used the Sohn conference stage Monday to recommend a certain digital investment: Bitcoin.

John Pfeffer, a partner at his London-based family office Pfeffer Capital, is not only betting on Bitcoin, but giving it a bold price target of $700,000—about 75 times the current Bitcoin price of nearly $9,500.

While Pfeffer did not put a time frame on his prediction, his target exceeds even optimistic forecasts from other influential investors such as venture capitalist Tim Draper, who earlier this month predicted the Bitcoin price would reach $250,000 by 2022.

“Bitcoin is the first viable candidate to replace gold the world has ever seen,” Pfeffer, a former partner at private equity firm KKR, told the crowd at the Sohn Investment Conference at New York’s Lincoln Center. “So if Bitcoin becomes the dominant non-sovereign store of value, it could be the new gold, or new reserve currency.”

Pfeffer’s math works like this: First, he assumes that Bitcoin can logically replace all of the gold bullion currently held by private investors—in other words, the gold bars that people keep in a safe-deposit box or bury in their backyard, simply as a way to park their money in something more dependable than paper. (The gold bars in this example are also what’s known as a “store of value.”) “Bitcoin is vastly easier to store and secure,” Pfeffer said.

The current value of all privately held gold bullion is about $1.6 trillion, according to Pfeffer. Assuming there will be 18 million Bitcoins in circulation by the time the cryptocurrency fully replaces gold bullion (about 17 million Bitcoins have been produced so far, out of the maximum 21 million that can exist), the implied value of a Bitcoin would then be $90,000. This is Pfeffer’s most conservative scenario, which he gives 8% odds of coming to fruition.

But Pfeffer has even higher hopes for Bitcoin—that it could eventually be to central banks what traditional foreign reserve currencies are today. (From euros to Japanese yen, governments hold foreign cash to pay down international debts and complete other cross-border transactions.) “It’s imaginable that Bitcoin displaces some form of reserves over time,” Pfeffer said at the conference.

Total foreign reserves are currently worth $12.7 trillion, he added. While it’s unlikely Bitcoin would fully replace all foreign reserve currency, Pfeffer also modeled scenarios in which Bitcoin would account for a quarter of foreign reserves, which would imply a 20x return from current prices. And if the total value of Bitcoin does rise to the equivalent of all foreign reserves, or $12.7 trillion—including both gold bullion and reserves combined—then that would mean a Bitcoin price of $700,000.

“As an investor, what interests us most at this point is that Bitcoin might become the dominant non-sovereign currency,” said Pfeffer. Although he puts just 1% odds on Bitcoin actually hitting $700,000, the possibility alone is enough for him “to make a small, venture capital-style, buy-and-hold longterm bet on,” he said.

Put another way, Pfeffer added, his strategy is: “Buy the ticket, take the ride.”

In addition to Bitcoin, Pfeffer previously dabbled with investing in other cryptocurrencies over the past two years, but he has since pared his crypto portfolio back to just Bitcoin again. He came to the realization, he said, that many other cryptocurrencies besides Bitcoin don’t function as simply money, but as so-called utility tokens—meaning, the coins are used to perform a specific operation, and serve as something other than a pure currency. (Tokens tied to the Ethereum network, for example, are used to execute so-called “smart” contracts).

But using the economic theory of money known as the “equation of exchange,” Pfeffer posited that a cryptocurrency network is only as valuable as its total economic activity, divided by the velocity at which the money changes hands. Because utility tokens, inherently, will be exchanged frequently, their value will constantly be under pressure, Pfeffer said: “I think they’re going to turn out to be value traps.”

Bitcoin, on the other hand, offers the opposite proposition, Pfeffer added: “There is one way out of this value trap, which is if people wanted to store their wealth in a crypto asset,” he said. That’s where Bitcoin comes in—supporting his original thesis that Bitcoin will replace gold.

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