• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

New

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

How California Is Prepping for an Especially Festive 4/20—Its First Since Legalizing Weed

By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
By
Natasha Bach
Natasha Bach
Down Arrow Button Icon
April 19, 2018, 6:03 AM ET
Add Fortune on Google for similar content.

Friday is due to be a celebration unlike any prior one for Californians.

The day will mark the first 4/20—a day that celebrates marijuana—since weed was legalized in the state.

So far, California’s Bureau of Cannabis Control has issued 47 temporary event licenses to groups across the state to hold marijuana celebrations on county fairgrounds.

In San Francisco, a city that has historic ties to the drug, city officials are preparing for tens of thousands to flock to Golden Gate Park. Unlike in years past, when groups of ‘stoners’ and marijuana enthusiasts convened somewhat surreptitiously on Golden Gate Park’s Hippie Hill, a formal event is being organized in park.

Man with arms outstretch is among pot smokers who descend on San Francisco's HIppie Hill to celebrate 4/20 Day
SAN FRANCISCO – APRIL 20: A cloud of smoke rests over the heads of a group of people during a 420 Day celebration on “Hippie Hill” in Golden Gate Park April 20, 2010 in San Francisco, California. April 20th has become a de facto holiday for marijuana advocates, with large gatherings and ‘smoke outs’ in many parts of the United States. Voters in California will consider a measure on the November general election ballot that could make the State the first in the nation to legalize the growing of a limited amount of marijuana for private use. (Photo by Justin Sullivan/Getty Images)Justin Sullivan Getty Images
Justin Sullivan—Getty Images

The event is expected to draw up to 15,000 people. In an effort to supervise the celebration, the city has partnered with a private sponsor to fence off the park, put security in place, and organize shuttles for participants. Only people 18 and older will be allowed within the secured area, and no alcohol will be permitted.

Other cities have been less enthusiastic about marijuana celebrations. The San Bernardino City Council, for instance, denied an application from marijuana counter-culture magazine High Times to host what would have been one of the largest organized 4/20 events in the nation.

Across the state, AAA will be offering free “tipsy tow” services. Available from 4:20 p.m. on Friday to 4:20 a.m. on Saturday, tow trucks will provide a vehicle tow and free rides up to 10 miles.

The average 4/20 participant reportedly plans to spend $71 on marijuana to celebrate the holiday and 35% plan to take work off on Friday, according to a survey by LendEDU published by The Los Angeles Times.

Cannabis has grown into a nearly $7 billion industry, and, by one estimate, is California’s largest cash crop.

About the Author
By Natasha Bach
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

‘Baffling’: White House won’t publicly release AI model evaluation framework it reviewed today with OpenAI, Anthropic, Microsoft and others
White House
‘Baffling’: White House won’t publicly release AI model evaluation framework it reviewed today with OpenAI, Anthropic, Microsoft and others
By Emily ForliniAugust 4, 2026
18 minutes ago
The remains of the German tugboat wreckage marked as UJ-106 in the Danube River.
Environmentwater use and conservation
Danube River’s shrinking water levels expose dozens of World War II ships
By The Associated Press and Marko DrobnjakovicAugust 4, 2026
2 hours ago
Firefighters work to extinguish a wildfire.
EnvironmentFire
Europe’s long, hot summer leads to thousands evacuated and fire operators dead
By The Associated Press, Derek Gatopoulos and Sylvie CorbetAugust 4, 2026
2 hours ago
Trump meets AI giants, Senate Dems decry ‘unpredictable’ governance — and cheap Chinese AI looms as giant security risk
AIDonald Trump
Trump meets AI giants, Senate Dems decry ‘unpredictable’ governance — and cheap Chinese AI looms as giant security risk
By Catherina GioinoAugust 4, 2026
2 hours ago
Man in black in front of a blue background.
Big TechSpaceX
SpaceX revenue surges to $7.8 billion, blowing past Wall Street expectations by nearly $1 billion
By Amanda GerutAugust 4, 2026
3 hours ago
New York Attorney General Letitia James looks to her right at a news conference.
LawDonald Trump
20 states and DC sue as Trump moves to share low-income families’ data with immigration authorities
By The Associated Press and Anthony IzaguirreAugust 4, 2026
3 hours ago

Most Popular

How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
Personal Finance
How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
By Catherina GioinoAugust 4, 2026
16 hours ago
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
3 days ago
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
Investing
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
By Nick LichtenbergAugust 4, 2026
16 hours ago
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
Investing
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
By Nick LichtenbergAugust 3, 2026
1 day ago
Electric air taxis are finally ready for takeoff
Magazine
Electric air taxis are finally ready for takeoff
By Alexei OreskovicAugust 3, 2026
2 days ago
The Iran war already has a winner: The world’s largest shipbroker notching record earnings from the 'exceptional volatility' in the Strait of Hormuz
Energy
The Iran war already has a winner: The world’s largest shipbroker notching record earnings from the 'exceptional volatility' in the Strait of Hormuz
By Sasha RogelbergAugust 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.