• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EPA

The EPA Wants to Roll Back Regulations on Car Makers. Here’s What That Means for the Auto Industry.

By
Grace Donnelly
Grace Donnelly
Down Arrow Button Icon
By
Grace Donnelly
Grace Donnelly
Down Arrow Button Icon
March 30, 2018, 4:05 PM ET
EPA Chief Scott Pruitt Testifies At House Hearing On Mission Of The EPA
WASHINGTON, DC - DECEMBER 7: Environmental Protection Agency Administrator Scott Pruitt testifies before the House Energy and Commerce Committee about the mission of the U.S. Environmental Protection Agency on December 7, 2017 in Washington, DC. (Photo by Pete Marovich/Getty Images)Pete Marovich—Getty Images

The Environmental Protection Agency is considering a rollback of emissions regulations and fuel economy standards put in place during the Obama Administration, the New York Times reported Thursday.

Measures requiring auto makers to achieve an average fleet fuel efficiency of 50 miles per gallon by 2025 were created to reduce emissions that cause climate change, but car companies have protested them for years.

In late February 2017, the Alliance of Automobile Manufacturers, which represents General Motors, Toyota, Volkswagen, and nine other automakers, sent a letter to EPA head Scott Pruitt calling the fuel efficiency rules “the product of egregious procedural and substantive defects” that are “riddled with indefensible assumptions, inadequate analysis and a failure to engage with contrary evidence.”

In March 2017, the Trump Administration ordered a review of the Obama-era regulations.

Pruitt has already submitted a 16-page plan to the White House for approval, according to an EPA spokeswoman. He is expected to frame the deregulation as a move that will make larger vehicles, like trucks, vans, and sport utility vehicles, more affordable, say people familiar with the plan.

This poses a solution to a problem that doesn’t seem to exist, since trucks and SUVs are routinely top-selling vehicles in the U.S., with the mid-size SUVs and pickup trucks accounting for 55% of all vehicle sales in 2017, according to Kelly Blue Book. The Ford F-series was the best-selling vehicle in the world last year, and has been the top-seller in the U.S. for more than 30 years.

It’s a move that could actually damage the auto industry.

“Rolling back fuel-efficiency and emissions targets would make zero sense economically for anyone but oil companies,” says David Richardson, the executive director of business development at Impax Asset Management. “In fact, it would set back American car companies and those working for them because the global automotive market is moving the opposite direction, away from gas guzzlers and toward cleaner, more efficient cars and associated technology.”

Component suppliers would also take a hit. These companies employ twice as many Americans as the automakers they service and contribute nearly 2.4% of U.S. GDP. Weakened standards could cause losses of $3.3 billion a year between 2022 and 2025 due to lost sales of fuel-efficient technologies, according to analysis by Ceres, a sustainability nonprofit organization.

The rollback of Obama-era EPA regulations will set off yet another legal standoff between the federal government and the state of California.

California, which is already engaged in more than 25 court battles with the Trump Administration over issues including immigration, the 2020 census, transgender military service, healthcare, and environmental concerns, will sue to maintain the fuel efficiency standards the state has created.

California has a special waiver that allows it to impose stricter air pollution standards under the 1970 Clean Air Act.

This could lead to two separate sets of regulations — one for California and the 12 other states that will follow suit in challenging the EPA’s decision and one for the rest of the country — and therefore two separate markets of car buyers.

Economists and climate change scientists have said that even the fuel efficiency standards currently in place at the EPA are not effective enough.

“The current fuel economy standards do not create much incentive for people to move to smaller vehicles,”Lucas Davis, a professor of economic analysis at UC Berkeley told Fortune. “That’s a real limitation of the way the current fuel economy standards work.”

About the Author
By Grace Donnelly
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

CryptoPolymarket
Polymarket taps Palantir AI to police sports betting before it’s too late
By Jacqueline MunisMarch 10, 2026
2 hours ago
gates
North Americaphilanthropy
Bill Gates was a top 3 philanthropist last year as the ultrawealthy gave away $22.4 billion — but he didn’t take the the spot
By David Campbell, Hans Peter Schmitz, Lindsey McDougle and The ConversationMarch 10, 2026
3 hours ago
trump
Middle EastMiddle East
How the Iran War is related to the real winner of the Iraq War 20 years ago
By Farah N. Jan and The ConversationMarch 10, 2026
3 hours ago
Personal FinanceLoans
Does Chase offer personal loans?
By Joseph HostetlerMarch 10, 2026
3 hours ago
strait of hormuz
EnergyIran
Iran is reportedly laying mines in the Strait of Hormuz—Trump threatens to hit back ’20 times harder’
By Jake AngeloMarch 10, 2026
3 hours ago
Personal FinanceLoans
Best personal loans 2026: How to choose the best loan for your situation
By Joseph HostetlerMarch 10, 2026
3 hours ago

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
9 hours ago
placeholder alt text
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeMarch 9, 2026
1 day ago
placeholder alt text
Investing
Oracle is under pressure from more than $100 billion in debt and massive layoffs as it pushes ahead with Larry Ellison’s 3-step transformation 
By Amanda GerutMarch 9, 2026
24 hours ago
placeholder alt text
Future of Work
Shark Tank's Kevin O'Leary doesn't care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
17 hours ago
placeholder alt text
Middle East
Like Trump, Iran’s new supreme leader is a real estate mogul, with a house on ‘Billionaires’ Row,’ a villa in Dubai, and upscale European hotels
By Jason MaMarch 9, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of gold as of March 9, 2026
By Danny BakstMarch 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.