• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple CEO Tim Cook Entertains Wall Street as Revenue Grows

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
February 2, 2018, 9:21 AM ET

This article first appeared in Data Sheet, Fortune’s daily newsletter on the top tech news. Sign up here.

Apple reported mixed results Thursday and, as Aaron reported, investors see-sawed in their interpretation. True, the company offered a sales forecast that was dramatically lower than what investors expected. At the same time, it reported more than 240 million paying subscribers to its various services, a 58% year-over-year increase that analyst/venture capitalist Gene Munster told me suggests growth in that business “will remain high for a long time.”

I habitually listen to Apple’s earnings calls and can’t help but enjoying the cat-and-mouse banter between analysts and CEO Tim Cook. Back in the day, Steve Jobs would appear occasionally on the calls, sometimes to prove he was still actively engaged. But Cook, a businessman’s businessman, is a constant presence who senses what investors want—even if he isn’t willing to give it to them.

His responses to three questions were particularly entertaining:

* An analyst asked if Apple’s enthusiasm for augmented reality means the company will introduce new AR devices as opposed to its current product strategy of incorporating AR into its iPhone software. Here is Cook’s unsubtle way of ignoring the question: “AR has the ability to amplify human performance instead of isolating humans. We’re moving very fast. I couldn’t be happier with the rate and pace within the developer community.”

* Another noted that the “installed base” of Apple’s (AAPL) iPhone users is growing while Apple’s iPhone shipments are flat and asked if this means customers are upgrading more slowly than before. Without disputing the numbers, Cook said he had a “different view” of them, praised the “reliability” of iPhones, and finally said, “It’s not something we overly fixate on.”

* Asked if the soon-to-released HomePod speaker is primarily about music, Cook launched into a stemwinder, calling it an “incredible product” with an “unbelievable audio experience” in a small form factor that is great for playing music but also for turning up the lights, ordering an Uber (or Lyft) and sending messages—all the things Amazon’s (AMZN) Echo line does. “The use cases will be broad based,” he concluded. “Just like our phones.”

***

Briefly … Alibaba (BABA) shares plunged 6% Thursday as retail investments crimped results and the company took on a third of affiliate Ant Financial’s equity. This comprehensive Breakingviews article reviews all the salient points … Three journalistic integrity cheers for Washington Post tech critic Geoffrey Fowler for this tough look at Amazon Prime. Jeff Bezos, CEO of Amazon (whose earnings soared in the fourth quarter), owns The Post. … A great read about an entrepreneur: Young-adult author Kwame Alexander is starting his own imprint. My daughter and I loved his award-winning verse novel The Crossover. … A lot of you have wondered how Fortune and our Time Inc. cousins will fare under our new owners, Meredith. It’s only one day, but top brass greeted employees with smiles and handshakes in New York Thursday, while others fanned out across the country, including to San Francisco, to host get-to-know-each-other gatherings. The warm gestures were genuinely appreciated by beleaguered Time Inc. veterans. (We got water bottles too.)

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Taylor Swift poses.
AICelebrities
Taylor Swift files to trademark her voice and image to save from potential AI misuse
By Maria Sherman and The Associated PressApril 28, 2026
1 hour ago
Janet Yellen on her legacy as the first woman to lead the Fed, Trump’s central bank clash, and Kevin Warsh’s tightrope
EconomyMost Powerful Women
Janet Yellen on her legacy as the first woman to lead the Fed, Trump’s central bank clash, and Kevin Warsh’s tightrope
By Emma HinchliffeApril 28, 2026
1 hour ago
Ferguson points
CybersecurityScams
Americans lost $2.1 billion to social media scams last year, 8 times more than in 2020. Facebook alone cost users more than texts and emails combined
By Jacqueline MunisApril 28, 2026
1 hour ago
Photo of Vinod Khosla
Startups & VentureVenture Capital
‘He wanted to be CEO’: Early OpenAI VC Vinod Khosla says Elon Musk’s bid for control led to the Sam Altman feud and his major investment
By Nick LichtenbergApril 28, 2026
2 hours ago
Dex founder and CEO Paddy Lambros (left) sits on a stool on a stage with two other panelists while holding a microphone and gesturing.
Startups & VentureVenture Capital
Exclusive: AI-powered recruiting startup Dex raises $5.3 million seed round
By Jeremy KahnApril 28, 2026
2 hours ago
Customers Bank CEO Sam Sidhu
SuccessJobs
CEO of a $25.9 billion bank had his AI clone lead the company’s earnings call—as Mark Zuckerberg builds his own digital twin
By Emma BurleighApril 28, 2026
2 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
11 hours ago
Current price of silver as of Monday, April 27, 2026
Personal Finance
Current price of silver as of Monday, April 27, 2026
By Joseph HostetlerApril 27, 2026
1 day ago
Current price of oil as of April 27, 2026
Personal Finance
Current price of oil as of April 27, 2026
By Joseph HostetlerApril 27, 2026
1 day ago
Current price of gold as of April 27, 2026
Personal Finance
Current price of gold as of April 27, 2026
By Danny BakstApril 27, 2026
1 day ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.