• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

2

New York City women are making up to $30,000 per month by renting out their closets to strangers

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

1

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

2

New York City women are making up to $30,000 per month by renting out their closets to strangers

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
TechApple

Apple’s iPhone X Sales Have Been Strong—But Not Record-Breaking, Analyst Says

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
January 23, 2018, 12:12 PM ET
Add Fortune on Google for similar content.

Apple hasn’t revealed how many iPhone X units it sold in the fourth quarter, but a new study from researcher Canalys has put a number on it.

The tech giant sold 29 million iPhone units in the fourth quarter, including 7 million in the U.S., Canalys said in a statement on Tuesday. That was enough to make the iPhone X the most popular iPhone Apple sold during the period, topping the iPhone 8 and iPhone 8 Plus.

Apple unveiled the iPhone X in September and released the handset in November. The iPhone X is the most expensive smartphone Apple has ever released with a starting price of $999. For that, users get a dramatically redesigned iPhone that ditches the physical home button in favor of a 5.8-inch screen that nearly entirely covers the handset’s face. It also comes with support for a new Apple biometric technology called Face ID that scans a person’s face to unlock the smartphone and verify mobile purchases via Apple Pay.

Get Data Sheet, Fortune’s technology newsletter

After its announcement last year, there had been some speculation that at $999, the iPhone X might price itself out of the market. But Canalys found in its analysis of the worldwide market that many customers traded in their older iPhones to defray the cost of the iPhone X.

Still, Canalys cautioned that the iPhone X might have performed “slightly below industry expectations” and early iPhone X shipments “were not the fastest ever for an iPhone.” The researcher didn’t say which Apple handset tallied the fastest sales.

Apple has been silent about iPhone X sales, despite widespread speculation over exactly how many units it has sold. The company will announce earnings next week for the fiscal period that includes the fourth quarter. It’s unknown whether it will break down iPhone sales by unit.

Apple did not respond to a Fortune request for comment on how many iPhone X units it sold during the fourth quarter.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

A smartphone displaying the logo of The Bank of New York Mellon Corporation (BNY) in front of a BNY brand background.
AICFO Daily
BNY skipped the ‘tokenmaxxing’ craze. Here’s what AI metrics it tracks instead
By Sheryl EstradaJuly 28, 2026
2 hours ago
Greg Brockman on the week two OpenAI AI models went rogue
NewslettersTerm Sheet
Greg Brockman on the week two OpenAI AI models went rogue
By Allie GarfinkleJuly 28, 2026
2 hours ago
A Kirin 9000s chip fabricated in China by Semiconductor Manufacturing International Corp. (SMIC), taken from a Huawei Technologies Co. Mate 60 Pro smartphone, photographed on Sept. 3, 2023. (Photo: James Park/Bloomberg/Getty Images)
NewslettersFortune Tech
A Chinese firm has begun manufacturing chipmaking machines, putting ASML and the world on notice
By Andrew NuscaJuly 28, 2026
3 hours ago
No. 1 on the Fortune Global 500: Amazon’s Jeff Bezos on how his garage startup became the largest company in the world by revenue
MagazineAmazon
No. 1 on the Fortune Global 500: Amazon’s Jeff Bezos on how his garage startup became the largest company in the world by revenue
By Kristin StollerJuly 28, 2026
6 hours ago
Can a global car company survive today’s complicated world? Nissan hopes to find out
MagazineNissan
Can a global car company survive today’s complicated world? Nissan hopes to find out
By Andrew StaplesJuly 28, 2026
6 hours ago
How Wistron’s early Nvidia bet made it an unsung winner of the AI boom—and one of the biggest risers on this year’s Global 500
MagazineGlobal 500
How Wistron’s early Nvidia bet made it an unsung winner of the AI boom—and one of the biggest risers on this year’s Global 500
By Nicholas GordonJuly 28, 2026
6 hours ago

Most Popular

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
22 hours ago
New York City women are making up to $30,000 per month by renting out their closets to strangers
Retail
New York City women are making up to $30,000 per month by renting out their closets to strangers
By Sarah GlodekJuly 27, 2026
1 day ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
3 days ago
A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'
Success
A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'
By Sydney LakeJuly 27, 2026
18 hours ago
Current price of silver as of Monday, July 27, 2026
Personal Finance
Current price of silver as of Monday, July 27, 2026
By Joseph HostetlerJuly 27, 2026
1 day ago
I've been teaching college students for decades. Most of them can no longer finish a book
Commentary
I've been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.