• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple’s Sept. 12 Event Is Expected to Debut a Major iPhone Update

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
September 2, 2017, 9:00 AM ET

After months of speculation, we finally know when Apple will make its next big announcement.

This week, Apple sent invites to media outlets for an event at its Apple Park headquarters on Sept. 12. Apple didn’t say what it will announce, but that hasn’t stopped countless pundits and industry watchers from guessing.

Most expect that Apple will introduce three new iPhones, including one major update that may be called iPhone 8 or iPhone Edition. Apple is also expected to discuss a new Apple Watch, and perhaps its plans for its HomePod smart home hub that is to go on sale later this year. And since the event will be the first at Apple Park headquarters, look for plenty of discussion about the facility, as well.

Get Data Sheet, Fortune’s technology newsletter

But all of this talk about the iPhone and Apple’s (AAPL) upcoming event shouldn’t overshadow other big news (and rumors) this week.

This is Fortune’s weekly roundup of the biggest Apple news this week. Here’s last week’s roundup.

  1. The biggest news of the week was, of course, Apple’s announcement of a press event on Sept. 12. It will also be streamed live online. And given the sheer breadth of expected announcements and its location, Apple’s event is getting more attention than similar ones have received in quite some time.
  2. Apple CEO Tim Cook said this week that his company has a “moral responsibility” to help people, and that governments are becoming “less functional,” putting more responsibility on companies and regular citizens to “step up.” His comments came amid tragedy in Houston from Hurricane Harvey and violent demonstrations last month in Charlottesville, Va.
  3. Apple is said to be negotiating with Hollywood studios to bring content to a planned Apple TV set-top box update. However, the studios and Apple are having trouble agreeing on the price customers would pay for movies in ultra-high-definition 4K resolution. Apple reportedly wants to charge $20 per download, but the studios want to charge as much as $30.
  4. Private equity firm Bain Capital reportedly made an $18.2 billion bid this week to acquire Toshiba’s chip production unit. The deal, valued at 2 trillion yen (about $18.2 billion), is rumored to include 400 billion yen (about $3.6 billion) from Apple, giving it a large stake in the company if the deal is completed. Apple hasn’t confirmed that it’s part of the investment.
  5. Nearly 20 Apple engineers are said to have left the company this week for self-driving car startup Zoox. According to the report, 17 engineers had been working with Apple on self-driving cars but ultimately quit following Apple’s decision to ditch efforts to build a vehicle.
  6. The New York Police Department (NYPD) confirmed to Fortune this week that it will switch its officers and personnel to iPhones. The NYPD plans to start giving iPhones to officers this fall. The department is currently using Nokia-branded phones running on Microsoft’s Windows Phone operating system. However, Microsoft will no longer update the operating system, prompting the NYPD to switch phones. The department is reportedly hoping to replace 36,000 smartphones.

One more thing…Apple is in discussions to lease office space at The Culver Studios, home to the studio that was used to film Gone With the Wind, Lassie, and other movie classics. It’s part of a broader effort by Apple to produce original video content.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Current price of Ethereum for March 4, 2026
Personal FinanceEthereum
Current price of Ethereum for March 4, 2026
By Joseph HostetlerMarch 4, 2026
6 hours ago
erik
Future of WorkRobots
Top AI economist who found ‘significant and disproportionate impact’ on entry-level jobs finds link between robots and minimum wage hikes
By Nick LichtenbergMarch 4, 2026
7 hours ago
CryptoCryptocurrency
Exclusive: Venture giant a16z crypto targeting around $2 billion for its fifth fund amid blockchain market downturn, sources say
By Ben Weiss and Leo SchwartzMarch 4, 2026
7 hours ago
AIU.S. workers
Viral deepfake ad casts Musk, Bezos, and Altman as corpulent overlords powering AI on human sweat. Its creator says the best jokes tell the truth
By Marco Quiroz-GutierrezMarch 4, 2026
8 hours ago
OpenAI logo
AIOpenAI
OpenAI sees Codex users spike to 1 million, positions coding tool as gateway to AI agents for business
By Jeremy KahnMarch 4, 2026
11 hours ago
NewslettersCIO Intelligence
Lenovo’s CIO says patience is a virtue in AI investing, but the clock is ticking
By John KellMarch 4, 2026
12 hours ago

Most Popular

placeholder alt text
Health
Palantir and other tech companies are stocking offices with tobacco products to increase worker productivity
By Catherina GioinoMarch 4, 2026
20 hours ago
placeholder alt text
Cybersecurity
Cities join Amazon in cutting ties with license-plate reader Flock following Ring's Super Bowl ad—that Flock 'didn't have anything to do with'
By Catherina GioinoMarch 3, 2026
1 day ago
placeholder alt text
Real Estate
Meet a burned out 28-year-old who pays $168 a month in China's faux Venice to retire early from her Shanghai finance gig
By Albee Zhang and The Associated PressMarch 2, 2026
3 days ago
placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of March 3, 2026
By Danny BakstMarch 3, 2026
2 days ago
placeholder alt text
Success
Tech investor Bill Gurley says workers who went through the ‘college conveyor belt’ and chased safe jobs are at high risk of AI automation
By Emma BurleighMarch 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.