Witness the slow death of a startup darling.
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Jawbone is liquidating itself and Founder and CEO Hosain Rahman is moving to a new company he started called Jawbone Health, according to The Information.
The demise of a company as high-profile, well-funded, and beloved by the Silicon Valley cognoscenti as Jawbone will launch a thousand thinkpieces. Lucky for me, I wrote mine a year ago, when Jawbone’s struggles were already widely apparent. The premise holds up:
Even in liquidation, Rahman isn’t making a so-called graceful exit. From The Information’s report:
By keeping the Jawbone name (and one shareholder) at his new effort, Rahman appears determined to make some version of his company live on. Jawbone is out of money. But it’s founder isn’t giving up.