• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceBlue Apron

Blue Apron Stock Fizzles on First Day of Trading

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
June 29, 2017, 4:15 PM ET

Blue Apron’s IPO was a lot less tasty than investors expected.

Despite being hyped as one of the most anticipated initial public offerings of 2017, the meal kit company failed to woo investors, ending its first day of trading at $10 a share. That’s the price at which underwriters priced the stock for its IPO. Shares however rose as high as $11 in trading on Thursday.

Now the company is valued at $1.9 billion — considerably below the $3 billion market capitalization it had once been projected to gain upon becoming public.

Not only does that suggest lower demand for the company’s stock, but it also cuts the company off from potential investors. Some funds are benchmarked off of mid-cap stocks — so companies in the range of $2 billion to $10 billion. At $1.9 billion however, Blue Apron would be technically be excluded from such funds.

Part of the reason for the weak IPO may be traced back to weak market conditions in general Thursday. Big tech stocks slid,m sending the Nasdaq down 1.4% and the S&P 500 down nearly 1%.

Making matters worse, the shadow of the Amazon-Whole Foods merger had already been a troubling piece of news for Blue Apron. But on Thursday, credit agency S&P gave the dangers it posed to the grocery industry even more weight. The S&P’s median one-year probability of default rose 30% to 4.85% by the start of this week, it noted in a blog post.

In short, Amazon’s push into the industry has raised concerns about grocery stores and their ability to pay back their debts.

About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Over 98% of stablecoins are dollar backed. That’s good for the U.S.—until it’s not
Cryptostablecoins
Over 98% of stablecoins are dollar backed. That’s good for the U.S.—until it’s not
By Jeff John RobertsMay 5, 2026
34 minutes ago
brian
Future of WorkLeadership
Coinbase’s Brian Armstrong replacing ‘pure managers’ with ‘player-coaches’ is another sign the org chart is changing in a big way
By Nick LichtenbergMay 5, 2026
3 hours ago
Wage garnishment: How it works, limits, and what you can do
Personal Financemoney management
Wage garnishment: How it works, limits, and what you can do
By Joseph HostetlerMay 5, 2026
4 hours ago
dimon, amodei
Cybersecuritycyber
Jamie Dimon and Dario Amodei sidestep question about whether the AI cyber ‘freakout’ is warranted
By Nick LichtenbergMay 5, 2026
5 hours ago
dario
Economydisruption
Dario Amodei spent last year warning of an AI white-collar bloodbath. Now he’s changing the narrative
By Nick LichtenbergMay 5, 2026
5 hours ago
Trump points as he speaks with his mouth opened wide
PoliticsPharmaceutical Industry
White House estimates Trump’s Big Pharma dealmaking will save Americans $529 billion over the next 10 years
By Josh Boak and The Associated PressMay 5, 2026
5 hours ago

Most Popular

Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
2 days ago
Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
13 hours ago
Current price of silver as of Monday, May 4, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026
By Joseph HostetlerMay 4, 2026
1 day ago
Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
11 hours ago
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
Law
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
By Catherina GioinoMay 4, 2026
1 day ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.