• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryAmazon

Why Amazon’s Alexa Could Be the Death of Meetings

By
Tim Lang
Tim Lang
Down Arrow Button Icon
By
Tim Lang
Tim Lang
Down Arrow Button Icon
June 11, 2017, 12:00 PM ET

Alexa, the voice assistant for the Amazon Echo device, has “Skills” that allow you to order pizza via voice command or close your garage from anywhere in the world. What if you could hack Alexa to do something even more impressive: create a world without work meetings?

Right now, in the shadows of enterprise businesses, there are people hacking away at speech technology products like Alexa to improve daily business life—from scheduling appointments to hailing ride-sharing vehicles. Meanwhile, businesses and entrepreneurs have started asking Alexa to provide updates on status reports, share key metrics with coworkers in other locations, set reminders for daily to-dos, and flag high-priority information.

At this rate of development, products like Alexa will soon be programmed to allow executives to get boardroom-like updates from a device on their desk—the way Captain Kirk from Star Trek once did. They’ll be able to compile, synthesize, and share information in a matter of minutes, eliminating the need for the meetings where these tasks typically take place. With Internet-connected devices—often referred to as being part of the Internet of Things—pulling data from every direction, rerouting delivery trucks based on a newly reported traffic accident will be as easy as telling Alexa to play an Ed Sheeran song.

Organizations may even begin equipping employees with connected badges or “digital twins” similar to key fobs that unlock doors, but connected to an individual’s smartphone. By assigning these badges to employees, companies will be able to easily compile information about which buildings an employee visits, how frequently a team delivers inventory to a specific retail store, or which contractors are currently on site. In the near future, you’ll be able to ask Alexa “What projects are falling behind today?” And she’ll be able to offer the employee-verified data needed to get things back on track.

These are just a few areas where voice assistants powered by the enterprise Internet of Things will help companies drive informed decisions, and soon replace meetings, emails, and status calls that are currently the norm.

The resulting increase in productivity and decrease in delays will lead to happier customers and more revenue. And the implications of workstream-integrated, voice-controlled operations will benefit entire organizations—from the front desk manager in Chicago to the field engineer in Bozeman, Mont.

Indeed, the potential for Alexa to streamline and transform business decisions is the next frontier in the Internet of Things. A report from McKinsey anticipated that 70% of the value created by Internet-connected devices over the next decade will flow from business-to-business applications. Bringing Internet of Things-linked artificial intelligence to the fingertips of partners and employees will breathe new life into the corporate world. And once those connections are made, the inevitable Alexa for business will streamline operations, deliver data efficiently, and eliminate the need for extra face time with colleagues and clients.

Today, Alexa and her speaker-on-the-table counterparts can tell you the weather and remind you about your 4:00 p.m. call. But one day, she will take meetings off your calendar rather than put them on and answer mission-critical questions with responses informed by real-time data from the field. That’s when you’ll realize that meetings can be a thing of the past, and Alexa is so much more than a Hawaiian pizza-ordering robot.

Tim Lang is senior executive vice president and chief technology officer at MicroStrategy. Lang has no direct association with Amazon. MicroStrategy partners with Amazon Web Services (AWS) to offer the MicroStrategy enterprise analytics platform on the AWS marketplace.

About the Author
By Tim Lang
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
1 day ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
23 hours ago
placeholder alt text
AI
AI can make anyone rich: Mark Cuban says it could turn 'just one dude in a basement' into a trillionaire
By Sydney LakeFebruary 7, 2026
1 day ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
1 day ago
placeholder alt text
Crypto
Bitcoin whales and ETFs are bailing out of the market; UBS warns: ‘Crypto is not an asset’
By Jim EdwardsFebruary 6, 2026
2 days ago

Latest in Commentary

nfl
CommentaryTV
The Super Bowl was made for TV and instant replay was made for visual AI. Here’s how it could be better and what it would look like
By Jason CorsoFebruary 8, 2026
3 hours ago
tipping
CommentaryTipping
I’m the chief growth officer at a payments app and I know how America really tips. Connecticut, I’m looking at you
By Ricardo CiciFebruary 8, 2026
5 hours ago
heacock
CommentaryLeadership
I’m a CEO who grew a ‘boring’ air filter business into a $260 million company, and AI is going to help blue-collar, everyday people just like me
By David HeacockFebruary 8, 2026
5 hours ago
broker
CommentaryRecession
We studied 70 countries’ economic data for the last 60 years and something big about market crashes changed 25 years ago
By Josh Ederington, Jenny Minier and The ConversationFebruary 8, 2026
6 hours ago
birthday
CommentaryAmerican Dream
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
6 hours ago
sarandos
CommentaryAntitrust
Netflix dominates streaming. No wonder it’s trying to redefine the market
By Hal SingerFebruary 7, 2026
1 day ago