• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPointCloud

Apple’s Artificial Intelligence Guru Talks About a Sci-Fi Future

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
March 28, 2017, 7:23 PM ET
Apple Introduces iPhone 5
Photo by Justin Sullivan — Getty Images

Artificial intelligence has made great progress in helping computers recognize images in photos and recommending products online that you’re more likely to buy. But the technology still faces many challenges, especially when it comes to computers remembering things like humans do.

On Tuesday, Apple’s director of AI research, Ruslan Salakhutdinov, discussed some of those limitations. However, he steered clear during his talk at an MIT Technology Review conference of how his secretive company incorporates AI into its products like Siri.

Get Data Sheet, Fortune’s technology newsletter.

Salakhutdinov, who joined Apple in October, said he is particularly interested in a type of AI known as reinforcement learning, which researchers use to teach computers to repeatedly take different actions to figure out the best possible result. Google (GOOG), for example, used reinforcement learning to help its computers find the best possible cooling and operating configurations in its data centers, thus making them more energy efficient.

Researchers at Carnegie Mellon, where Salakhutdinov is also an associate professor, recently used reinforcement learning to train computers to play the 1990’s era video game Doom, Salakhutdinov explained. Computers learned to quickly and accurately shoot aliens while also discovering that ducking helps with avoiding enemy fire. However, these expert Doom computer systems are not very good at remembering things like the maze’s layouts, which keeps them from planning and building strategies, he said.

Part of Salakhutdinov’s research involves creating AI-powered software that memorizes the layouts of virtual mazes in Doom and points of references in order to locate specific towers. During the game, the software first spots what’s either a red or green torch, with the color of the torch corresponding to the color of the tower it needs to locate.

Eventually, the software learned to navigate the maze to reach the correct tower. When it discovered the wrong tower, the software backtracked through the maze to find the right one. What was especially noteworthy was that the software was able to recall the color of the torch each time it spotted a tower, he explained.

For more about technology and finance, watch:

However, Salakhutdinov said this type of AI software takes “a long time to train” and that it requires enormous amounts of computing power, which makes it difficult to build at large scale. “Right now it’s very brittle,” Salakhutdinov said.

Another area Salakhutdinov wants to explore is teaching AI software to learn more quickly from “few examples and few experiences.” Although he did not mention it, his idea would benefit Apple in its race to create better products in less time.

Some AI experts and analysts believe Apple’s AI technologies are inferior to competitors like Google or Microsoft because of the company’s stricter user privacy rules, which limits the amount of data it can use to train its computers. If Apple used less data for computer training, it could perhaps satisfy its privacy requirements while still improving its software as quickly as rivals.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

RetailRetail
Walmart teams with Alphabet for AI-assisted shopping on Gemini
By Jaewon Kang and BloombergJanuary 11, 2026
3 hours ago
Future of WorkColleges and Universities
Top University of Minnesota grads are ‘at least as good, maybe better’ than the best and brightest from Harvard, former Goldman Sachs CEO says
By Jason MaJanuary 10, 2026
20 hours ago
InvestingStock Options
Investor Michael Burry reveals options bet against Oracle
By Carmen Reinicke, Jeran Wittenstein and BloombergJanuary 10, 2026
1 day ago
cappelli
AIHuman resources
AI adoption isn’t an easy way to cut jobs—or easy at all, Wharton professor says: ‘The key thing … is just how much work is involved in doing it’
By Nick LichtenbergJanuary 10, 2026
1 day ago
MagazineNetflix
Netflix’s $82.7 billion rags-to-riches story: How the a DVD-by-mail company swallowed Hollywood
By Natalie JarveyJanuary 10, 2026
1 day ago
Bill Gates speaks onstage at the Bloomberg Philanthropies Global Forum 2025 at The Plaza Hotel on September 24, 2025 in New York City.
AIBill Gates
Bill Gates says AI could be used as a bioterrorism weapon akin to the COVID pandemic if it falls into the wrong hands
By Eleanor PringleJanuary 9, 2026
2 days ago

Most Popular

placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
2 days ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
23 hours ago
placeholder alt text
C-Suite
Silicon Valley billionaire flies coach out of solidarity: 'If I'm going to ask my employees to do it, I need to do it, too'
By Nick LichtenbergJanuary 9, 2026
2 days ago
placeholder alt text
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisJanuary 10, 2026
1 day ago
placeholder alt text
Success
Gen Z are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJanuary 9, 2026
2 days ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.