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As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

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Don’t Go Cord-Crazy: Apple Isn’t Killing the Lightning Port

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Aaron Pressman
Aaron Pressman
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By
Aaron Pressman
Aaron Pressman
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March 3, 2017, 11:10 AM ET
Apple Inc. iPhone 7 Smartphones And Apple Watch Series 2 Go On Sale
The lighting connector port sits on the bottom an iPhone 7 plus smartphone on display inside the Apple Inc. Covent Garden store in London, U.K., on Friday, Sept. 16, 2016. Consumers buying Apple Inc.s new iPhone 7 smartphones so far aren't grumbling about the lack of a headphone jack. Photographer: Chris Ratcliffe/Bloomberg via Getty ImagesPhoto by Chris Ratcliffe—Bloomberg via Getty Images

Apple’s upcoming new iPhone models will stick with the company’s proprietary connector—the Lightning port—for charging and exchanging data, a leading analyst reported.

The news, from well-sourced KGI Securities analyst Ming-Chi Kuo, contradicted a report in the Wall Street Journal on Tuesday, which cited anonymous sources saying that Apple was dropping the port on the new iPhones in favor of the industry-standard USB-C port. That could have set off a wave of criticism after Apple just last year eliminated the headphone jack from iPhone, promoting using headphones that plugged into the Lightning port.

But Apple plans to keep the Lightning port on all three rumored upcoming models, Kuo wrote. Fortune reached out to Apple for comment and will update this story if any is received.

Rumors are flying thick and fast about the next version of Apple’s iconic smartphone—not expected to be released until the fall—with major upgrades said to be in the works. Some or all of the new models may have sharper OLED displays spanning edge-to-edge of the smartphone’s body.

The actual change in relation to USB-C will be that the new iPhones will support faster recharging by supporting a technology of the USB-C standard for power delivery, Kuo explained.

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That means that if an iPhone user employed a cable that had a Lightning connector at one end to go in the iPhone with a USB-C connector at the other end to connect to a power adapter, the iPhone would charge more quickly than if the connection was made to the adapter using older USB 2 or USB 3 cables. Apple’s iPad Pro with a 12.9-inch screen, which has a Lightning connector, already supports this faster recharging feature of USB-C, for example.

“We believe all three new iPhones launching in 2H17 will support fast charging by the adoption of Type-C Power Delivery technology (while still retaining the Lightning port),” Kuo wrote in a report on Thursday. “A key technical challenge lies with ensuring product safety and stable data transmission during a fast charge.”

Related: Watch Apple CEO Tim Cook Introduce Al Gore’s Sequel to ‘An Inconvenient Truth’

Kuo has a long track record of mostly accurate predictions. Thanks to close ties to some of Apple’s Asian suppliers, Kuo has correctly predicted many iPhone developments, including the creation of the 4-inch iPhone SE and the addition of a new shiny black color option for last year’s models. Still, Apple (AAPL) could make design changes before the new iPhones are expected to hit the market next fall.

The Journal’s earlier iPhone report, which was widely doubted, said that Apple planned to “introduce other updates including a USB-C port for the power cord and other peripheral devices, instead of the company’s original Lightning connector.”

Apple may adopt a different industry standard technology in the new devices related to recharging, however. The company last month joined the Wireless Power Consortium, an industry standards-setting group behind the Qi wireless charging standard. Analysts took that as a good sign that the new iPhones—unofficially dubbed the iPhone 8, 7S, or Anniversary edition by outsiders—are expected to have wireless recharging that is compatible with thousands of Qi chargers already deployed in airports, coffee shops, and other locations.

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