• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceInvestors Guide

This Is the Real Reason Wall Street Should Fear the ‘Fiduciary Rule’

Matthew Heimer
By
Matthew Heimer
Matthew Heimer
Executive Editor, Features
Down Arrow Button Icon
Matthew Heimer
By
Matthew Heimer
Matthew Heimer
Executive Editor, Features
Down Arrow Button Icon
January 17, 2017, 8:15 AM ET
Jason Hardzewicz
Specialist Jason Hardzewicz, left, works at his post on the floor of the New York Stock Exchange, Wednesday, Oct. 5, 2016. Energy stocks are leading an early gain on Wall Street as the price of crude oil moves higher. (AP Photo/Richard Drew)Richard Drew — AP

Big banks and brokerages have been publicly fretting about how a new rule on retirement accounts might reduce their income. But at least one observer thinks they should be more worried about how it might jack up their legal fees.

The threat in question is the so-called fiduciary rule, a regulation approved by the Department of Labor last year and scheduled to go into effect this April. The rule applies to retirement accounts, and it states that when working with investors, “The Financial Institution and the Adviser(s) [must] provide investment advice that is, at the time of the recommendation, in the Best Interest of the Retirement Investor.”

That concept may sound astoundingly obvious, but it’s meant to address a significant problem in the retirement-savings world. Currently, many relationships between investment pros and retirement clients are required only to meet a “suitability” standard. In practice, under that rule brokers can and do park clients in investments that are either absurdly expensive—often because they generate chunky commissions for the broker—or highly risky, or both.

The fiduciary rule basically puts pressure on financial-services companies to justify the costs of the retirement accounts they offer. And as Fortune contributor Joshua Brown pointed out when the rule was passed, many big firms are already moving in that direction. They’ve seen the writing on the wall, as more investors have moved their nest eggs into low-priced index funds. They’ve also seen courts side with workers who sued their employers for offering overpriced mutual funds in their 401(k)s. They don’t want to be the mustache-twirling villains charging 6% commissions and 2% annual fees on IRAs when index giants like Vanguard and BlackRock (BLK) have proven you can get similar returns for fractions of a penny on the dollar.

But Michael Kitces, a financial planner who writes extensively about retirement investing, thinks financial services firms are focusing on one problem when it really faces two. In a post Monday on his Nerd’s Eye View blog, Kitces argues that the idea of fiduciary duty implicitly holds financial advisors to a minimum standard of competency—and that, disturbingly, many firms wouldn’t be able to prove that their staff met that standard. There are various designations that advisers can earn that require them to prove that they’re competent at helping clients solve financial problems. (Kitces holds many of those designations, as it happens.) But many “client-facing” advisers aren’t required to earn those credentials.

The fiduciary rule would essentially enable a group of disgruntled retirement-savings clients to use this flaw as a key argument in a class-action lawsuit. As Kitces puts it (emphasis his):

“Financial institutions face the risk that they will be sued in a class action lawsuit for failing to put their financial advisors through the training and education (e.g., professional designations) necessary to ensure that the advisor would even know what the ‘best’ advice for the client was in the first place!”

If courts were sympathetic to that argument, he concludes, things could get uncomfortable, and expensive, very quickly.

Granted, Kitces’s point could quickly become moot under a Donald Trump administration. Trump’s advisers and cabinet picks, including Secretary of Labor nominee Andy Puzder, have generally been outspoken about their desire to roll back financial regulations. Earlier this month, Rep. Joe Wilson (R, S.C.) introduced a bill to delay the implementation of the fiduciary rule, one that would likely get a sympathetic hearing from laissez faire GOP congressional leaders. But whether or not the rule survives, Kitces’s take highlights an important point: Just because an advisor isn’t trying to fleece you doesn’t mean he or she is qualified to help you.

Click here for more articles from Time Inc.’s Looking Forward series.

About the Author
Matthew Heimer
By Matthew HeimerExecutive Editor, Features
Instagram iconTwitter icon

Matt Heimer oversees Fortune's longform storytelling in digital and print and is the editorial coordinator of Fortune magazine. He is also a co-chair of the Fortune Global Forum and the lead editor of Fortune's annual Change the World list.

See full bioRight Arrow Button Icon

Latest in Finance

RetailConsumer Spending
U.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
By Jeena Sharma and Retail BrewDecember 5, 2025
2 hours ago
Elon Musk
Big TechSpaceX
SpaceX to offer insider shares at record-setting valuation
By Edward Ludlow, Eric Johnson, Loren Grush and BloombergDecember 5, 2025
2 hours ago
data center
EnvironmentData centers
The rise of AI reasoning models comes with a big energy tradeoff
By Rachel Metz, Dina Bass and BloombergDecember 5, 2025
2 hours ago
Personal FinanceLoans
5 ways to use a home equity line of credit (HELOC)
By Joseph HostetlerDecember 5, 2025
3 hours ago
Netflix
InvestingAntitrust
Netflix–Warner Bros. deal sets up $72 billion antitrust test
By Josh Sisco, Samuel Stolton, Kelcee Griffis and BloombergDecember 5, 2025
3 hours ago
Schumer
Politicsnational debt
‘This is a bad idea made worse’: Senate Dems’ plan to fix Obamacare premiums adds nearly $300 billion to deficit, CRFB says
By Nick LichtenbergDecember 5, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
1 day ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
1 day ago
placeholder alt text
Real Estate
‘There is no Mamdani effect’: Manhattan luxury home sales surge after mayoral election, undercutting predictions of doom and escape to Florida
By Sasha RogelbergDecember 4, 2025
1 day ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.