• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon Alexa

Amazon Echo’s Alexa Went Dollhouse Crazy

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
January 9, 2017, 12:06 PM ET
Interior designer Chris Barrett reaches through a sliding window wall in a contemporary beach dollh
Interior designer Chris Barrett reaches through a sliding window wall in a contemporary beach dollhouse designed by architect Richard Manion to place a replica book on the coffee table. The house is one of ten custom dollhouses being auctioned on April 17, 2013 to benefit the UCLA Children's Discovery and Innovation Institute APRIL 2, 2013 (Photo by Mark Boster/Los Angeles Times via Getty Images)Mark Boster—LA Times via Getty Images

Amazon Echo is a gift that keeps on giving.

Owners complained that their voice-activated devices set off on an inadvertent shopping spree after a California news program triggered the systems to make erroneous purchases, according a local report. A morning show on San Diego’s CW6 News station had been covering a segment about a six-year-old girl in Texas who ordered to her home a dollhouse and four pounds of cookies through her parents’ gadget.

Echo devices, powered by Amazon (AMZN) Alexa, the tech giant’s artificially intelligent voice assistant, reportedly woke when they heard the name “Alexa” spoken on household television sets. Jim Patton, an anchor on the show, had remarked, “I love that little girl saying ‘Alexa ordered me a dollhouse.'”

Get Data Sheet, Fortune’s technology newsletter.

The comment proved mischievous. A number of Amazon Echos registered the statement as a voice command, and placed orders for dollhouses of their own, the station said.

“A handful” of people said that their devices accidentally tried to buy the toys, reported the Verge, which spoke to the station, although the total figure is not known. Patton told the tech blog that he didn’t think any devices actually completed their purchases.

The misfires are attributable to Amazon’s decision to enable voice purchasing by default on Echo devices, even though they do not distinguish between different people. The setting is an obvious choice for Amazon, which makes money on e-commerce sales, but the added convenience comes at a cost of being more prone to error.

For more on Amazon Echo, watch:

Customers have the option to add parental controls, including a four-digit code to authorize purchases.

The incident highlights privacy and security concerns surrounding a new class of technologies that also includes Google (GOOG) Home, another device featuring a voice-activated assistant. Meanwhile, cops investigating an unrelated, possible murder in Arkansas recently subpoenaed Amazon, asking the company to hand over voice records potentially captured on an Echo device.

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Stressed out job seeker on laptop
Successjob hunting
Job-seekers aren’t imagining things: the number of candidates getting ghosted by employers just reached a three-year high
By Emma BurleighMarch 20, 2026
1 hour ago
SuccessCareers
AI boom is fueling demand for skilled trades—and demand for technicians, HVAC workers, and electricians is soaring, with six-figure salaries to match
By Preston ForeMarch 20, 2026
2 hours ago
LawX
Three Tennessee teenagers are suing Elon Musk’s xAI for creating sexually explicit images of them
By The Associated Press and Travis LollerMarch 20, 2026
3 hours ago
Trump standing waving hi at a crowd
AIDonald Trump
The White House has a plan for AI regulation, and it starts with keeping states out of it
By The Associated Press and Seung Min KimMarch 20, 2026
4 hours ago
london
Commentaryinvestment banking
The 19th century banking problem that AI hasn’t solved yet
By Silvio Savarese and Sabastian NilesMarch 20, 2026
5 hours ago
spreng
CommentaryVenture Capital
Unicorns are flush with cash and stuck. A new kind of startup crisis is taking hold in 2026
By David SprengMarch 20, 2026
5 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.