• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon Alexa

Amazon Echo’s Alexa Went Dollhouse Crazy

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
January 9, 2017, 12:06 PM ET
Interior designer Chris Barrett reaches through a sliding window wall in a contemporary beach dollh
Interior designer Chris Barrett reaches through a sliding window wall in a contemporary beach dollhouse designed by architect Richard Manion to place a replica book on the coffee table. The house is one of ten custom dollhouses being auctioned on April 17, 2013 to benefit the UCLA Children's Discovery and Innovation Institute APRIL 2, 2013 (Photo by Mark Boster/Los Angeles Times via Getty Images)Mark Boster—LA Times via Getty Images

Amazon Echo is a gift that keeps on giving.

Owners complained that their voice-activated devices set off on an inadvertent shopping spree after a California news program triggered the systems to make erroneous purchases, according a local report. A morning show on San Diego’s CW6 News station had been covering a segment about a six-year-old girl in Texas who ordered to her home a dollhouse and four pounds of cookies through her parents’ gadget.

Echo devices, powered by Amazon (AMZN) Alexa, the tech giant’s artificially intelligent voice assistant, reportedly woke when they heard the name “Alexa” spoken on household television sets. Jim Patton, an anchor on the show, had remarked, “I love that little girl saying ‘Alexa ordered me a dollhouse.'”

Get Data Sheet, Fortune’s technology newsletter.

The comment proved mischievous. A number of Amazon Echos registered the statement as a voice command, and placed orders for dollhouses of their own, the station said.

“A handful” of people said that their devices accidentally tried to buy the toys, reported the Verge, which spoke to the station, although the total figure is not known. Patton told the tech blog that he didn’t think any devices actually completed their purchases.

The misfires are attributable to Amazon’s decision to enable voice purchasing by default on Echo devices, even though they do not distinguish between different people. The setting is an obvious choice for Amazon, which makes money on e-commerce sales, but the added convenience comes at a cost of being more prone to error.

For more on Amazon Echo, watch:

Customers have the option to add parental controls, including a four-digit code to authorize purchases.

The incident highlights privacy and security concerns surrounding a new class of technologies that also includes Google (GOOG) Home, another device featuring a voice-activated assistant. Meanwhile, cops investigating an unrelated, possible murder in Arkansas recently subpoenaed Amazon, asking the company to hand over voice records potentially captured on an Echo device.

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Man wearing a black suit with a microphone
InvestingMicrostrategy
Michael Saylor’s Strategy flirts again with the danger threshold at which his company is worth less than his Bitcoin
By Jim EdwardsJanuary 2, 2026
7 hours ago
Musk
Travel & LeisureElectric vehicles
Tesla is officially smaller than China’s BYD in EV sales as it reports second-straight year of falling sales
By Nick LichtenbergJanuary 2, 2026
7 hours ago
blondie
Lawintellectual property
Betty Boop and Blondie join Mickey Mouse and Winnie the Pooh in the public domain
By Andrew Dalton and The Associated PressJanuary 2, 2026
8 hours ago
Eric Simons
Commentarystart-ups
15 years after skipping college to launch 3 startups, I believe the taboo around questioning higher ed is holding an entire generation back
By Eric SimonsJanuary 2, 2026
9 hours ago
Eric Schmidt sat in a white chair, speaking on a stage.
AIGoogle
How former Google CEO Eric Schmidt is motivated by Henry Kissinger to keep working past 70
By Jordan BlumJanuary 2, 2026
10 hours ago
Eric Schmidt, former Google CEO, speaks during the Collision 2022 conference at Enercare Centre in Toronto, Canada.
AIElectricity
Google ex-CEO Eric Schmidt jumps into the AI data center business with a failed, 150-year-old Texas railroad turned oil giant
By Jordan BlumJanuary 2, 2026
11 hours ago

Most Popular

placeholder alt text
Success
Marriott’s CEO spoke out about DEI. The next day, he had 40,000 emails from his associates
By Ashley LutzJanuary 1, 2026
1 day ago
placeholder alt text
Success
Melinda French Gates got her start at Microsoft because an IBM hiring manager told her to turn down its job offer—'It dumbfounded me'
By Emma BurleighDecember 31, 2025
2 days ago
placeholder alt text
Politics
Buddhist monks peace-walking from Texas to DC persist even after being run over on highway outside Houston
By The Associated PressDecember 30, 2025
3 days ago
placeholder alt text
Startups & Venture
Trump Mobile says its first-ever smartphone is delayed, and the government shutdown is to blame
By Dave SmithDecember 31, 2025
2 days ago
placeholder alt text
Success
Red Lobster’s 36-year-old CEO led the company after bankruptcy. Now he’s plotting the 'greatest comeback in the history of the restaurant industry'
By Sydney LakeJanuary 2, 2026
11 hours ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
3 days ago