• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple Gives Feedback on Autonomous Vehicle Regulation

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
December 3, 2016, 5:17 PM ET
Mock up of what the Apple car might look like
(Used with permission from Motor Trend)Motor Trend magazine

Apple has sent a letter to the head of the National Highway Traffic Safety Administration providing feedback on the agency’s planned regulations on self-driving vehicles. Though it does not fully acknowledge the existence of Apple’s long-mysterious autonomous vehicle project, widely referred to as “Project Titan,” the letter does say the company is “investing heavily in machine learning and automation,” and paints Apple as a player in the autonomous vehicle industry.

The letter, accessible here, also contains several recommendations that, if acted on, would benefit new entrants to the auto industry. For instance, it recommends regulation requiring manufacturers to share data from crashes and near-misses, “sufficient to reconstruct the event.” Apple writes that it “looks forward to collaborating with other stakeholders to define the specific data that should be shared.”

Get Data Sheet, Fortune’s technology newsletter.

Data sharing, even in the limited scope of crash data, could be a hard sell without regulatory intervention. Driving telemetry, imaging, and mapping data are likely to be the single most valuable tool in making self-driving cars reliable, and some players, particularly Tesla, have a massive lead in miles driven and data logged.

Apple’s letter, signed by Director of Product Integrity Steve Kenner, also takes issue with a recent rule that seems to privilege established manufacturers. The 2015 FAST Act loosened rules on public testing of new vehicles, but according to Apple, those rules only applied to “established manufacturers” and should be broadened to give the same leeway to new market entrants.

For more on driverless cars, watch our video.

Apple’s comments also include some interesting general feedback, for instance calling on NHTSA to consider the ethical implications of algorithmic decision making. Carmakers, including Mercedes, have wrestled with how their cars might weigh passengers’ lives against bystanders’.

The letter also, intriguingly, suggests NHTSA should consider “the impact of automated vehicles on the public good, including their consequences for employment and public spaces.” While there is growing concern that driverless vehicles will accentuate inequality by eliminating jobs for truck and taxi drivers, it’s unclear what role a safety agency might play in addressing that.

In September, Apple reportedly restructured its unit working on autonomous vehicles, apparently shifting focus away from building its own car, and instead towards software systems.

 

 

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

PoliticsICE
Trump says he will order ICE to airports for security amid government shutdown and vows to arrest ‘all illegal immigrants’
By Collin Binkley and The Associated PressMarch 21, 2026
2 hours ago
HealthHealth
It’s not just vaccines. Parents are refusing other routine preventive care for newborns—even protection from severe bleeding and blindness
By Laura Ungar and The Associated PressMarch 21, 2026
2 hours ago
PoliticsFBI
Former FBI Director Robert Mueller, who led agency after 9/11 and investigated Russia-Trump campaign ties, dies at 81
By Eric Tucker and The Associated PressMarch 21, 2026
3 hours ago
AIAI agents
OpenAI cofounder says he hasn’t written a line of code in months and is in a ‘state of psychosis’ trying to figure out what’s possible
By Jason MaMarch 21, 2026
4 hours ago
EnergyAirline industry
United Airlines plans for oil hitting $175 a barrel and staying above $100 next year as industry faces worst shock since COVID
By Jason MaMarch 21, 2026
5 hours ago
Middle EastIran
Iran launches missiles at U.K.-U.S. base 2,500 miles away in the Indian Ocean, indicating Tehran has weapons with much longer range than once thought
By Samy Magdy, Sam Mednick and The Associated PressMarch 21, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.