• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight

2

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war

3

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

1

Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight

2

U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war

3

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
LeadershipApple

Tim Cook’s Post-Election Email Was Exactly What His Employees Needed to Hear

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
November 11, 2016, 7:00 PM ET
Photograph by Getty Images
Add Fortune on Google for similar content.

It was foolish for anyone to have imagined that the venomous partisanship of this election would dry up as soon as the votes were counted, and of course it hasn’t. Thousands of people protesting the result marched in cities across America yesterday, burning Trump effigies and surrounding Trump-branded buildings.

The formerly angry faction, Trump supporters, are now optimistic, and the former sunny optimists, Clinton supporters, are now angry, but net contentiousness seems about the same. That’s a problem for business leaders because for employees the stress of this environment is exhausting, and deep political tension at work can warp the culture, freeze collaboration, and wreck productivity.

Apple CEO Tim Cook has again proved himself a leader with the message he emailed to all U.S. employees Wednesday. A note urging employees to put partisan feeling aside and “move forward together” could have been standard corporate blather, but Cook astutely made it do double or triple duty, and it’s an instructive example for all leaders.

Specifically:

—He framed employees’ differing views of the candidates as an example of Apple’s diversity and inclusiveness: “We have a very diverse team of employees, including supporters of each of the candidates,” he wrote. That framing was effective because it was authentic. Cook has built a record of defending inclusiveness, for example publicly criticizing proposed laws in Arkansas and Indiana last year that some believe would have legalized discrimination against LGBT citizens. “Apple is open for everyone,” he has said. “We welcome everyone.”

—He reminded employees that they all work together for a noble purpose: “Our products connect people everywhere,” he wrote, “and they provide the tools for our customers to do great things to improve their lives and the world at large.” Too many business leaders miss this opportunity—explaining how the company makes the world a better place. The best leaders do it relentlessly.

Cook tied this point to the issue of political divisiveness by observing how Apple (AAPL) achieves its noble purpose: “Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together,” he said. That is, by putting their differences aside, Apple employees can accomplish something valuable that they could never do alone.

—In the trauma and stress of the election, he identified an opportunity for employees to help one another. This was brilliant, done in a single sentence near the end of the note: “I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.” Cook is turning powerfully felt political opinions from fuel for anger into an opportunity for empathy and human connection. He’s suggesting that employees focus on each other’s emotional state rather than on each other’s partisan stance; to the extent they actually do that, the atmosphere is transformed from blistering heat to comforting warmth.

 

Sending an email won’t make tense disagreements evaporate. But done right, it can make everyone in the organization more self-aware and can start the job of detoxing the workplace.

Sign up for daily insights, updates, and opinion on leadership and leaders in the news at the Power Sheet.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

‘Dr. Doom’ Nouriel Roubini says we’re headed for universal basic income or ‘some form of socialism’ as AI revolutionizes work—He calls that optimistic
AIthe future of work
‘Dr. Doom’ Nouriel Roubini says we’re headed for universal basic income or ‘some form of socialism’ as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
6 hours ago
dna
LawDNA
‘My mind was just completely blown’: 2 families sue hospital after DNA proves their kids were switched at birth 38 years ago
By Mikella Schuettler, Thomas Peipert, Gene Johnson and The Associated PressJuly 18, 2026
14 hours ago
Photo of David Solomon
SuccessCareers
Goldman Sachs CEO says he’d hire someone ‘smart enough’ over the smartest person in the world because ultimately experience trumps brains
By Emma BurleighJuly 18, 2026
15 hours ago
Backstabbing is the new office norm: Gen Z and millennials are blame-shifting, snitching, and setting others up to fail—but so are managers
Successreturn to office
Backstabbing is the new office norm: Gen Z and millennials are blame-shifting, snitching, and setting others up to fail—but so are managers
By Orianna Rosa RoyleJuly 18, 2026
15 hours ago
Landon Donovan, wearing a suit and holding a microphone, smiles.
SuccessSports
U.S. soccer star Landon Donovan was raised by a single mom and said he wouldn’t break though today because youth sports have gotten too expensive
By Sasha RogelbergJuly 18, 2026
16 hours ago
Svenja Gudell, Chief Economist, Indeed
Commentaryaging
Indeed chief economist: Aging Baby Boomers are America’s real labor problem, not AI
By Svenja GudellJuly 18, 2026
19 hours ago

Most Popular

Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight
Middle East
Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight
By Jason MaJuly 18, 2026
8 hours ago
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
By Sasha RogelbergJuly 17, 2026
2 days ago
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
4 days ago
Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI
Commentary
Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI
By Svenja GudellJuly 18, 2026
19 hours ago
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
Law
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
By Marco Quiroz-GutierrezJuly 17, 2026
2 days ago
Peter Thiel just gave the public its closest look yet at his 'Antichrist' theory—and it's a tech and climate regulator
Politics
Peter Thiel just gave the public its closest look yet at his 'Antichrist' theory—and it's a tech and climate regulator
By Nick LichtenbergJuly 18, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.