Alex Adelman is figuring things out in a hurry. In a few short years, the 27-year-old founder of Cosmic has built a potentially game-changing e-commerce company, made Target its retail partner, and sold it to lifestyle media company PopSugar Inc.
Cosmic produces a shopping cart that enables consumers to purchase products from multiple retailers in a single transaction using just one login. The idea is that the shopping cart will live on PopSugar and other third-party publishers. There is no set launch date yet.
Adelman joined Fortune for a new weekly series called Founder Friday to discuss the challenges for first-time entrepreneurs. For the full interview, watch the video above. For a sneak peek, check this out: