Never heard of BrewDog beer? You will soon.
BrewDog, U.K’s biggest craft beer brewery, is now expanding to the U.S. And it’s bringing its non-traditional business model with it. The company relies on equity crowdfunding; its shares cost $47.50 each with a minimum investment of two shares. This means that, for $95, you can become a full-fledged BrewDog shareholder with a say in the business along with added perks, like a 20% lifetime discount on the BrewDog USA shop.
Launched in the midst of the financial meltdown, the company had a hard time getting access to capital. So co-founders James Watt and Martin Dickie got creative and set up the Equity for Punks initiative. They began selling equity stakes to anyone in the world who had a passion for their craft beer. The company has more than 46,000 investors, and thanks to the JOBS Act, it’s now ready to come to America.
Related: Is This the Proposal That Could Save Crowdfunding?
BrewDog has chosen Columbus, Ohio, as its U.S. hub. With 42 acres of land and a 100,000-square-foot brewery, the company plans to begin production in February or March.
Watch the video above to hear the bizarre story behind BrewDog’s expansion plan, and why Watt thought Columbus was the perfect spot for a craft beer company.