• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechChanging Face of Security

How Sony’s New Show ‘Startup’ Gets Bitcoin Right

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
September 7, 2016, 9:34 AM ET
Sony

It was only a matter of time until someone made a TV show featuring bitcoin. Well, that show is here in the form of a 10-episode series called Startup, and, frankly, it does a good job of depicting the weird world of crypto-currency.

The show is set in Miami and (surprise!) involves drug dealers and an FBI agent as well as a brilliant young Stanford drop-out, Izzy Morales, who tries to convince people how digital money will change the world.

The young coder is actually flogging something called “Gen-Coin,” which she claims is better than the original bitcoin, but is based on the same idea of a decentralized digital currency beyond the reach of banks and governments. In Izzy’s eyes, while money can corrupt people, the bigger issue is that “people corrupt money.”

Check out this clip from the first episode, which depicts Izzy doing a pitch for her idea to a group of bankers, who are not exactly quick to figure it out. (“Is it like PayPal?” one asks.)

https://youtu.be/aD45ONH_Ybw

This scene and other ones do a good job in portraying the philosophical case for digital money, as well as some of the technology involved. (Izzy’s ex-boyfriend, for instance, is unhappy about the giant electricity bills she runs up.)

Startup gets it tech cred in part because the producers retained a fin-tech consultant, Brian Stoeckert, who provided advice about the world of bitcoin as well as issues like money laundering and off-shore accounts. In an interview, Stoeckert said the writers and cast were brand new to bitcoin but soon came to understand it.

As for the show overall, I only watched the first episode but would give it a 7/10. The tech scenes are probably the best part, which is why it’s a shame so much of the episode is consumed by drug cliches and superfluous sex scenes. It feels like being at a party where people keep taking their clothes off, though you wish you wouldn’t. (You can read full reviews of Startup at the New York Times and Variety).

Startup appears on Sony’s streaming platform Crackle, best known for Jerry Seinfeld’s Comedians in Cars, and also stars Martin Freeman of Fargo fame as a sensitive finance bro who decides to funnel his drug dealer daddy’s money into Izzy’s venture.

The show is unlikely be the definitive on-screen account of bitcoin. (For that we’re going to have to wait for a studio to take on the saga of Dread Pirate Roberts and the Silk Road.) But it’s worth a watch for anyone into tech and digital money.

About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Tech

Robert F. Kennedy
PoliticsHealth
Robert F. Kennedy Jr. turns to AI to make America healthy again
By Ali Swenson and The Associated PressDecember 5, 2025
23 minutes ago
Tim Cook stands in front of a giant image of Apple cofounder Steve Jobs
Big TechApple
Apple is experiencing its biggest leadership shakeup since Steve Jobs died
By Dave SmithDecember 5, 2025
42 minutes ago
C-SuiteStreaming
Netflix co-CEO Ted Sarandos credits a video store job for launching his career—and cherishes this lesson from Tony Bennett
By Jason MaDecember 5, 2025
54 minutes ago
AIIntuit
How Intuit’s Chief AI Officer supercharged the company’s emerging technologies teams—and why not every company should follow his lead
By John KellDecember 5, 2025
2 hours ago
Sarandos
Big TechMedia
Netflix’s bombshell deal to buy Warner Bros. brings Batman and Harry Potter to the big red streamer and infuriates theater owners and the Ellisons
By Nick LichtenbergDecember 5, 2025
2 hours ago
SuccessCareers
Elon Musk and Bill Gates warn that AI will kill all jobs within 20 years. ‘That’s not what we’re seeing,’ LinkedIn exec says
By Orianna Rosa RoyleDecember 5, 2025
2 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
1 day ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
1 day ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
24 hours ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
23 hours ago
placeholder alt text
Real Estate
‘There is no Mamdani effect’: Manhattan luxury home sales surge after mayoral election, undercutting predictions of doom and escape to Florida
By Sasha RogelbergDecember 4, 2025
21 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.