• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechA Boom With A View

So You Want to Short the Startup Market?

By
Erin Griffith
Erin Griffith
Down Arrow Button Icon
By
Erin Griffith
Erin Griffith
Down Arrow Button Icon
August 3, 2016, 11:05 AM ET
Illustration by Chris Gash

Just about everyone working in tech has their own answer to the question, “How do you know we’re in a tech bubble?” Perhaps it’s the proliferation of startups buying up ads on billboards, subways and taxis. Maybe it’s the existence of congratulations cards for raising a round of funding, or maybe it’s the booming ping-pong table market. It could be when bankers quit their high-paying Wall Street jobs to work at startups. Maybe it was the time a startup literally gave away free cash, or the time a unicorn graced the cover of Fortune. For Fortune’s Adam Lashinsky, it was when a CEO tried to sell him pre-IPO shares.

For me, it was seeing Goldman Sachs analysts describe themselves as “angel investors” on Tinder. Wall Street dominates New York’s economy, but people working in finance know it sounds a lot cooler to say you work with startups, even if your definition of working with startups means having an AngelList profile.

So let’s say, hypothetically, you’ve come to the same conclusion – we’re in a tech bubble — and you’re in the position to put your money where your mouth is. Can you actually short the tech bubble? The short (ha) answer is “no” because the companies and their investors are privately held. But that hasn’t stopped some investors from coming up with creative methods.

I asked the Twitter hive mind, as well as a few hedge fund investors. Here’s what they said.

Short publicly traded investment firms and funds with exposure to startups.

That includes Rocket Internet and GSV Capital (GSVC).

Likewise, large companies like Facebook (FB) or Amazon (AMZN) have exposure to startups. Facebook lots of pricey app install ads to startups, and Amazon sells lots of cloud storage through Amazon Web Services. I don’t think the exposure of either company’s business is large enough that a startup meltdown would truly hurt either company’s overall business, but plenty of other investors have made that case.

Go long the companies supposedly being disrupted.

You could buy shares in the incumbents. In other words, assume that if Airbnb fails to disrupt Marriott (MAR) and Starwood (HOT), their stock will go up. Think Uber will fail? Invest in Medallion Financial (MFIN), the leading taxi medallion lender.

This is probably the worst and most indirect way to bet against startups. Airbnb and the hotel industry could both fail independent of each other. Making matters worse, if you subscribe to the notion that “software is eating the world,” that means startups will disrupt everything from transportation and hotels to agriculture and healthcare. Using this method to bet against the startup market would mean going long in literally everything but, I dunno, business consultants. (Wait nevermind, there’s an Uber for business consultants called HourlyNerd.)

Short Silicon Valley Bank

It’s not well-known or well-understood by the public, but most startups with a little revenue take on a pile of debt alongside or after their equity fundraises. Silicon Valley Bank (SIVB), Comerica (CMA), and Square 1 (SQBK), are the most well-known players in that market. (As of the first quarter, around half of SVB’s 17.8 billion in loans were in the tech, life science and healthcare industry.) All three firms are publicly traded, though Square 1 stock isn’t very liquid, as it is 90% owned by PacWest Bankcorp.

Invest with the only firm I could find that’s shorting the startup market.

That firm is Snow Ventures. Read my profile of the firm here.

About the Author
By Erin Griffith
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
2 days ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
7 hours ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people 'working on someone else’s dream'—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
1 day ago
placeholder alt text
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeDecember 22, 2025
10 hours ago
placeholder alt text
Travel & Leisure
After pouring $450 million into Florida real estate, Larry Ellison plans to lure the ultrarich to an exclusive town just minutes from Mar-a-Lago
By Marco Quiroz-GutierrezDecember 22, 2025
11 hours ago
placeholder alt text
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out of my parents' house'
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
2 days ago

Latest in Tech

AIautonomy
Waymo chaos during San Francisco power outage likely due to ‘operational management failure’ instead of software flaw, expert says
By Jaimie Ding and The Associated PressDecember 22, 2025
2 hours ago
BankingBank of America
Bank of America’s Moynihan says AI’s economic benefit is ‘kicking in more’
By Katherine Chiglinsky, Steve Dickson and BloombergDecember 22, 2025
5 hours ago
man in suit
Personal FinanceCryptocurrency
Notorious crypto conman Sam Bankman-Fried has a prison passion project: giving legal advice to other inmates
By Carlos GarciaDecember 22, 2025
6 hours ago
AI nude
CybersecurityEducation
13-year-old girl attacked a boy showing an AI-generated nude image of her. She was expelled
By Heather Hollingsworth, Jack Brook and The Associated PressDecember 22, 2025
6 hours ago
AITech
In 2000 Larry Page said Google was ‘nowhere near’ the ultimate search engine—25 years later, Gemini might be close
By Marco Quiroz-GutierrezDecember 22, 2025
6 hours ago
Photo of Colin Angle
InnovationAutomation
‘It’s a cage match’: Beleaguered iRobot founder says the biggest reason why the Roomba-maker failed was because of growing Chinese competition
By Sasha RogelbergDecember 22, 2025
9 hours ago