• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechDrone

Here’s Why the Drone Industry Just Had A Milestone Moment

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
June 21, 2016, 6:05 PM ET
493606849
Flying drone with cameraPhotogtaph by Buena Vista Images — Getty Images

Law and order could be coming to the skies for the commercial drone industry.

The Federal Aviation Administration finally revealed on Tuesday its much-anticipated ruling for how businesses can use drones for inspecting power lines, filming movie scenes, and taking photos of farmland.

The new rules, which take effect in late August, include limiting the use of drones to the daytime and up to 30 minutes before sunrise and 30 minutes after sunset; not flying drones over 400 feet in altitude; and requiring drone operators to qualify for flying certificates by passing exams.

The rise of drones over the past few years has sparked high hopes for businesses looking to incorporate them into their operations, like General Electric, which is testing drones to spot potential hazards near powerlines like tall trees that could topple during bad weather.

Drones have become so popular that consulting group PricewaterhouseCoopers said the global market for commercial drone work could be worth $127 billion. Of course, this is just a projection, and these projections are often wrong. But it does indicate that more businesses are interested in using drones than previously.

Get Data Sheet, Fortune’s technology newsletter.

But as more companies want to use drones, and as drone technology continues to improve, federal regulations have been slow to catch up. In April 2015, for example, Amazon (AMZN) sent a letter to the FAA that criticized the administration’s proposed drone rules for what the company said would undermine its planned drone-delivery service.

In particular, Amazon singled out the FAA’s mandate that drone operators must fly aircraft within their line of sight, which would make it difficult for drones to deliver packages over long distances.

The FAA’s new rules don’t appear to ease up on the visual line of sight mandate, and could still pose problems for companies like Amazon and Google (GOOG) that are exploring drone deliveries. Regardless, the new rules represent a milestone moment for the drone industry and show that the U.S. government is more willing to open the skies to flying robots than ever before.

“This is a watershed moment in how advanced technology can improve lives, as the Small UAS Rule allows companies, farmers, researchers, and rescue services alike to explore how drones can let them do more at a lower cost and a lower risk,” Brendan Schulman, vice president of policy and legal affairs for drone maker DJI, said in a statement. Schulman has been working with regulators to create the new ruling.

For Anne Swanson, a lawyer who specializes in drone regulatory issues for the Cooley law firm, the new rule represents a “big day” in her career that ranks with such noteworthy moments like when the U.S. adopted cellular rules and satellite standards. Swanson has been following the evolution of drone regulations for over a decade, and explained that rule-making process kicked off to full steam when the federal government issued the FAA Modernization Act and Reform Act of 2012 that included language requiring that it create rules to safely introduce drones to the national airspace.

In February 2015, the FAA issued its proposed rules and opened comments on them.

“Today marks the end of at least a decade-long process,” said Swanson.

The new rules, which applies to drones that weigh less than 55 pounds, represent “probably the most important day for the commercial drone industry,” said Gretchen West, a co-executive director of drone advocacy group the Commercial Drone Alliance. West said that some companies and drone advocates had concerns that the finalized FAA rules “would be overly strict,” but she said they provide “guidance that allows us to operate in a freer manner.”

Not everyone is pleased with the new ruling, however.

The Competitive Enterprise Institute, a business advocacy group, criticized the FAA rules, and its transportation policy expert Marc Scribner said in a statement, “The FAA ignored calls for less onerous regulations, dismissing arguments that advances in technology would mitigate many of the agency’s stated concerns.”

“Restrictions on beyond-visual-line-of-sight, nighttime, and other crucial operations for emerging business models can only be waived on a rigid case-by-case basis,” said Scribner.

Indeed, companies like Amazon and Google, whose drone delivery projects could still be impacted by the new rules are probably pleased that the rules are finalized, “but probably frustrated” that the rules aren’t as lenient as they could be, West said.

“We’re pleased to see progress on integrating UAVs into the airspace and look forward to working with the FAA as this rule is implemented,” a spokesperson for Google’s drone-based delivery project, known as Project Wing, said in an email to Fortune. Project Wing is being developed by X, Google’s research arm.

Fortune also requested comment from Amazon, which has not responded.

It’s a big moment that rules have been formulated, “but it’s still a long way to go” and represents more of a starting point for regulating drones in the commercial airspace, West explained.

For more about drones, watch:

Companies that want to operate drones in ways not allowed under the new rulings can apply for waivers that would allow them to perform tasks like flying drones at night for building inspections. Although companies can already do this under the preexisting proposed drone regulations, both West and Swanson are optimistic that the new waiver system could be a speedier process than currently in place.

Additionally, FAA Administrator Michael Huerta said in a statement that the new rules are just the FAA’s first step and that it’s “working on additional rules that will expand the range of operations.”

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Woman drinking coffee
AIConsumers
Starbucks wants you to ask ChatGPT about what coffee to get, right as America boils over with AI backlash vibes
By Tristan BoveApril 15, 2026
29 minutes ago
The Bezos-Musk space rivalry is shooting for the moon and the winner will not just dominate the cosmos—but the future of AI infrastructure
AIAerospace
The Bezos-Musk space rivalry is shooting for the moon and the winner will not just dominate the cosmos—but the future of AI infrastructure
By Marco Quiroz-GutierrezApril 15, 2026
2 hours ago
A sign hangs on the front door of a shuttered Allbirds store on April 02, 2026 in Chicago, Illinois.
AIRetail
Allbirds ditches sneaker business to pivot to AI compute, stock surges over 700%
By Eva RoytburgApril 15, 2026
2 hours ago
Sal Khan
SuccessEducation
This CEO has teamed up with Google, Microsoft, and McKinsey to build an AI degree that could rival Harvard—and it will cost only $10,000 to attend
By Preston ForeApril 15, 2026
5 hours ago
Why insurance giant Travelers’ CTO is placing fewer, bigger bets on AI
NewslettersCIO Intelligence
Why insurance giant Travelers’ CTO is placing fewer, bigger bets on AI
By John KellApril 15, 2026
5 hours ago
horowitz
AIdisruption
A16z’s Ben Horowitz sees ‘AI anxiety’ consuming Silicon Valley founders. Workers’ fear of something else is killing adoption
By Nick LichtenbergApril 15, 2026
5 hours ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
1 day ago
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
Success
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Fortune EditorsApril 14, 2026
1 day ago
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
Success
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
By Fortune EditorsApril 14, 2026
1 day ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Fortune EditorsApril 15, 2026
5 hours ago
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
AI
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Fortune EditorsApril 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.