• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple’s iPhone Was Actually Invented 350 Years Ago, Jokes Tim Cook

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
May 25, 2016, 11:06 AM ET

If you ask anyone, he or she would say the iPhone was invented in 2007 by Apple. That is, except for Apple CEO Tim Cook.

Speaking in an interview at Start-Up Fest in Amsterdam on Tuesday, Cook said that he was recently touring Amsterdam’s Rijksmuseum looking for Rembrandt paintings. But he was struck by another piece of art, known as Man Hands a Letter to a Woman in a Hall by Pieter de Hooch, that caught his eye.

“You know, I thought I knew until last night,” Cook said, answering a question from former European Commissioner Neelis Kroes during the question-and-answer session on where and when the iPhone was invented. “Last night, Neelie took me over to look at some Rembrandt and, in one of the paintings, I was so shocked. There was an iPhone in one of the paintings. It’s tough to see, but I swear it’s there.”

Get Data Sheet, Fortune’s technology newsletter.

CNBC earlier reported on Cook’s comments.

While the painting was in fact created by Pieter de Hooch, Cook’s joking comments weren’t so far off. Of course, the iPhone didn’t exist in 1670 when the painting was made. But a closer inspection reveals a woman holding what appears to be a touchscreen-based smartphone. Of course, an Apple (AAPL) CEO would see an iPhone in the painting, but one might be forgiven for believing it’s a handset from his company’s competitors, like Samsung and HTC. It’s even being held in the same way a person would hold a touch-based smartphone.

In reality, the woman is holding a letter, and the iPhone was unveiled in 2007 after several years of work went into its development. Since then, the iPhone has taken the world by storm and driven record revenues and profits for Apple. It’s also proven to be one of the few standards by which all other devices are judged.

For more about iPhone, watch:

Cook’s comments were obviously a joke and are simply a reaction to his interpretation of a painting, but it’s not a far-fetched interpretation. Now it might be time to look for other paintings that showcase the iPad to see when that was actually invented.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
13 hours ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
22 hours ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
3 days ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
2 days ago

Latest in Tech

NewslettersFortune Tech
Anthropic isn’t done spooking SaaS investors
By Alexei OreskovicFebruary 9, 2026
26 minutes ago
InvestingVenture Capital
NFL legend Joe Montana lived around top VC execs as a 49er, then leveraged those ties to launch his second career as an investor
By Jason MaFebruary 8, 2026
16 hours ago
CybersecurityJeffrey Epstein
FBI found little evidence Epstein ran a sex trafficking ring for powerful men and concluded a ‘client list’ doesn’t exist
By Michael R. Sisak, David B. Caruso, Larry Neumeister and The Associated PressFebruary 8, 2026
17 hours ago
RetailEurope
Trump’s Greenland crisis triggered a surge in apps designed to help shoppers boycott U.S. goods, though few American imports are on store shelves
By James Brooks and The Associated PressFebruary 8, 2026
18 hours ago
nfl
CommentaryTV
The Super Bowl was made for TV and instant replay was made for visual AI. Here’s how it could be better and what it would look like
By Jason CorsoFebruary 8, 2026
19 hours ago
monkey
CybersecurityAnimals
One way AI won’t ruin the world: tools to crack down on the $23 billion animal trafficking trade
By Eve Bohnett and The ConversationFebruary 8, 2026
20 hours ago