• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
TechVirtual Reality

Facebook Just Bought This Hot Virtual Reality Startup

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
May 23, 2016, 2:56 PM ET
Palmer Luckey, co-founder of Oculus VR. Inc. and creator of the Oculus Rift, demonstrates the new Oculus Rift headset to the media during the Oculus VR Inc. "Step Into The Rift" event in San Francisco,   California, U.S., on Thursday, June 11, 2015. Facebook Inc.'s Oculus virtual-reality headsets will work with Microsoft Corp.'s Windows 10 and use the software maker's wireless Xbox game controller. Photographer: David Paul Morris/Bloomberg  *** Local Caption *** Palmer Luckey
Palmer Luckey, co-founder of Oculus VR. Inc. and creator of the Oculus Rift, demonstrates the new Oculus Rift headset to the media during the Oculus VR Inc. "Step Into The Rift" event in San Francisco, California, U.S., on Thursday, June 11, 2015. Facebook Inc.'s Oculus virtual-reality headsets will work with Microsoft Corp.'s Windows 10 and use the software maker's wireless Xbox game controller. Photographer: David Paul Morris/Bloomberg *** Local Caption *** Palmer LuckeyDavid Paul Morris © 2015 Bloomberg Finance LP
Add Fortune on Google for similar content.

Facebook continues to build its virtual reality business. The social networking giant acquired a small startup called Two Big Ears, which specializes in audio technology that Facebook will incorporate into its own VR projects, according to a Facebook blog post on Monday.

Terms of the acquisition were not disclosed.

Based in Edinburgh, Scotland, the startup was set up to assist companies like video game businesses better incorporate so-called spatial audio in their products. Spatial audio refers the idea of replicating sound in a live, three-dimensional space using a combination of amplifiers, speakers, and sound processing technology.

If a person straps on a headset and is transported to a virtual beach, the audio one receives from the headset should give an accurate presentation of the scene. The ocean waves should sound closer or farther away to a person depending on where one may be standing in the virtual environment. Any hiccup or latency in the audio could create a disorienting experience and ruin the feeling of immersion.

 

 

Facebook (FB) did not explain in detail how it plans to incorporate the technology into its Oculus Rift headset or related software, but a Facebook blog post by the startup’s founders said that the team “will be working with the Oculus team to combine our expertise and create best in class VR audio.”

Get Data Sheet, Fortune’s technology newsletter.

Additionally, the startup’s audio software suite for VR and 360 video, called Facebook 360 Spatial Workstation, is now available for free to download via Facebook.

From the blog post:

Starting today, our pipeline for cinematic VR and 360 video, including the authoring tools, encoder and rendering engine are available for free via download below. We’re excited to be able to continue developing great tools for a larger number of people across the world. 3Dception for Games will no longer be a separate product but we will be working with the Oculus team to combine our expertise and create best in class VR audio. Existing Pro customers will continue to receive support in accordance with your current agreement for the next 12 months.

The move makes sense for Facebook as it attempts to convince developers to build apps and software for Facebook’s own Oculus software suite. Both the Facebook Oculus Rift and the Samsung Gear VR headset, which is co-developed with Samsung, are powered by Facebook’s Oculus software.

Samsung counted more than one million Gear users in April, indicating a growing popularity of virtual reality devices. Yet, although the Oculus Rift has generated relatively positive reviews, there’s still a lack of media and software available compared to mobile phones or desktop computers.

Facebook is trying to make it easier for developers to build software tailored for VR and its Oculus software, and giving coders tools to better incorporate sound technology is one way to entice them.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
SuccessJeff Bezos
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeJuly 26, 2026
53 minutes ago
A Gen Xer sold his company for $1.6 billion. He kept less than $100 million and gave the rest away because he doesn’t ‘believe in billionaires’
SuccessHow I made my first million
A Gen Xer sold his company for $1.6 billion. He kept less than $100 million and gave the rest away because he doesn’t ‘believe in billionaires’
By Orianna Rosa RoyleJuly 26, 2026
59 minutes ago
The Trump administration has accrued roughly $26.7 billion across 30 equity or quasi-equity deals
EconomyDonald Trump
The U.S. government invested $27 billion in corporate stakes. Good luck finding them
By Eva RoytburgJuly 26, 2026
2 hours ago
raikes
CommentaryMicrosoft
Jeff Raikes: The talent debt I warned about is now showing up in the data
By Jeff RaikesJuly 26, 2026
3 hours ago
beatles
CommentaryLeadership
George Martin never out-wrote the Beatles. That’s exactly why he’s the AI leadership lesson we need now
By Jeff DeGraffJuly 26, 2026
4 hours ago
‘My childhood home is being taken’: Eminent domain for data centers targets properties across a thousand miles of grid expansion in Georgia
EnergyData centers
‘My childhood home is being taken’: Eminent domain for data centers targets properties across a thousand miles of grid expansion in Georgia
By Joshua HongJuly 26, 2026
5 hours ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
1 day ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
19 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
1 day ago
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
Environment
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergJuly 25, 2026
1 day ago
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
Success
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
By Sydney LakeJuly 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.