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NBA

Watch: How the NBA Wants to Own Virtual Reality

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
May 11, 2016, 4:07 PM ET

It’s no surprise that virtual reality is taking the world by storm. But how about the sports world?

Fortune contributing writer Jeffrey O’Brien discusses the trends to come in the VR world, especially as it relates to the new technology and the sports world in the video below.

“When you’re thinking about possible use cases for VR think about these categories: something that’s dangerous, something that’s expensive, or something that’s counterproductive or basically impossible.”

“You’re talking about changing entertainment,” he added. “For example, I went down to the Staples Center in Los Angeles, and I was working with the NBA and one of their production companies Next VR.” O’Brien said that the team ended up filming a Clippers basketball game to then turn into VR. “It was really cool to experience,” he said.

“It was really cool to experience,” he said.

“They want to be early, they want to be the first league that knows how to do this because there’s a lot of money potentially that will follow,” O’Brien explained.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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