• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money

2

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

3

I've sold property on California's Central Coast for decades. The buyers chasing ranch and winery estates are after more than a lifestyle

1

'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money

2

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

3

I've sold property on California's Central Coast for decades. The buyers chasing ranch and winery estates are after more than a lifestyle
TechApple

You Can Now Buy the Smaller iPhone, iPad Pro

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
March 31, 2016, 10:49 AM ET

The day has come for consumers to pick up the new iPhone and iPad.

Apple’s (AAPL) iPhone SE and 9.7-inch iPad Pro are now available to purchase. The devices are on sale both online and in stores, including the Apple Store and participating retailers. Carriers are also selling the devices supported on their networks.

Apple introduced the long-rumored devices at its “Let us loop you in” press event March 21. The iPhone SE comes with a 4-inch screen, making it notably smaller than the 4.7-inch iPhone 6s and 5.5-inch iPhone 6s Plus. That said, it doesn’t skimp on features. The handset, which replaces the iPhone 5s Apple launched in 2013, comes with the company’s A9 processor and M9 motion coprocessor. It also comes with a 12-megapixel rear-facing camera and Apple’s Touch ID fingerprint sensor. Pricing starts at $399.

Get Data Sheet, Fortune’s technology newsletter.

The 9.7-inch iPad Pro is designed to complement the 12.9-inch iPad Pro Apple launched last year. The tablet runs on the slightly more powerful A9X processor and comes in both WiFi-only and WiFi-and-Cellular models. Its storage capacity starts at 32GB and tops out at 256GB. Like some other Apple devices, it comes in four colors: Silver, Gold, Space Gray, and Rose Gold. Pricing starts at $599 for the WiFi-only 32GB model.

Apple started offering pre-orders on both devices last week. Soon after, some of its early allotment was depleted, though customers who pre-ordered the devices online after the initial supply ran out are still likely to get their devices within the next few days.

As of this writing, that’s not necessarily the case. The majority of 9.7-inch iPad Pro models have sold out of their initial supply, and Apple now promises to ship new orders from its warehouses sometime within the next two weeks. The same holds true for Apple’s iPhone SE, though that depends on which carrier and model customers choose.

As noted, Apple isn’t the only company carrying the new iPhone and iPad as of Thursday. Those looking for something new from Apple could have better luck at carrier stores, where there will likely be some devices available.

Questions abound over whether the iPhone SE and new iPad Pro will be successful. Apple’s iPad business has been in free fall over the last several quarters. During its last-reported quarter ended Dec. 26, Apple’s iPad unit sales plummeted 25% year-over-year to 16.1 million units. The division’s $7 billion in revenue was down 21% compared to the same period in the prior year. The decline was in line with a broader tablet market slowdown.

Meanwhile, not everyone is so sure the iPhone SE will be popular. While Apple said it sold 30 million 4-inch iPhones last year, a study released last week from Consumer Intelligence Research Partners (CIRP) predicted that the company would sell between 4 million and 6 million iPhone SE units in the U.S. in its first year of availability. Considering Apple sold nearly 75 million iPhones in total in its last-reported quarter, that’s a paltry sum.

Read more: iPhone SE Won’t Be as Popular as Apple Hopes, Study Says

CIRP didn’t estimate how many units Apple might sell worldwide, where the iPhone SE could find a more inviting market, thanks to a larger number of consumers seeking a midrange, affordably priced iPhone like the iPhone SE.

Apple says it hopes to sell the iPhone SE in 110 countries by the end of May.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Markets face triple threat of Iran war reigniting, AI bubble popping, and Fed rates rising while epic SpaceX IPO could fuel even more chaos
Investingtech stocks
Markets face triple threat of Iran war reigniting, AI bubble popping, and Fed rates rising while epic SpaceX IPO could fuel even more chaos
By Jason MaJune 7, 2026
3 hours ago
Nvidia’s CEO says new Vera chip will use SK Hynix’s memory chips
Big TechChips
Nvidia’s CEO says new Vera chip will use SK Hynix’s memory chips
By Yoolim Lee and BloombergJune 7, 2026
4 hours ago
SpaceX’s IPO will also be a massive selling event triggering big price dislocations across the stock market as investors dump shares to buy SPCX
InvestingIPOs
SpaceX’s IPO will also be a massive selling event triggering big price dislocations across the stock market as investors dump shares to buy SPCX
By Jason MaJune 7, 2026
5 hours ago
OpenAI readies ‘superapp’ pivot ahead of planned IPO, FT reports
AIOpenAI
OpenAI readies ‘superapp’ pivot ahead of planned IPO, FT reports
By Amedeo Goria and BloombergJune 7, 2026
9 hours ago
Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone’
Big Techtech stocks
Trump stunned as stocks fall on great jobs report. Barclays explains why ‘we are entering the warning zone’
By Eva RoytburgJune 7, 2026
9 hours ago
AI’s mega stock deals raise specter of more shares than buyers
AItech stocks
AI’s mega stock deals raise specter of more shares than buyers
By Jeran Wittenstein, Henry Ren and BloombergJune 7, 2026
10 hours ago

Most Popular

'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
Economy
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their money
By Nick LichtenbergJune 7, 2026
14 hours ago
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
3 days ago
I've sold property on California's Central Coast for decades. The buyers chasing ranch and winery estates are after more than a lifestyle
Commentary
I've sold property on California's Central Coast for decades. The buyers chasing ranch and winery estates are after more than a lifestyle
By Lindsey HarnJune 6, 2026
2 days ago
The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides 'naval overwatch'
Energy
The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides 'naval overwatch'
By Jason MaJune 6, 2026
23 hours ago
Gen Zers are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
12 hours ago
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeJune 6, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.