Starting on Tuesday Starbucks (SBUX) is offering a new drink to celebrate the beginning of spring, but for a very limited time.
The Cherry Blossom Frappuccino will be available in stores for just five days. The offer begins on March 15 and ends on March 20, which will mark the first actual day of spring. The coffee chain describes the new beverage in a press release as “a blend of sweet strawberries and cream with white chocolate sauce and matcha drizzle, topped with whipped cream and a sprinkle of matcha.”
The inspiration for the seasonal flavor comes from Japanese sakura tradition. Each year the Japanese traditionally welcome spring with an event dedicated to the blooming of sakura, or cherry blossoms, the country’s national flower. Starbucks Japan (STBJF) has offered a variation of this same Frappuccino for the past six years, but this is the first time that it will be sold in the U.S.
This isn’t the only new offer available for Starbucks fans in March. The company also launched a “happy Mondays” promotion, which provides rewards program members with deals on Mondays this month only.
