Facebook has acquired the startup behind the popular app MSQRD.
Why take plain old video selfies when you can slap some silly filters and other overlays on top?
Facebook FB seems to think the latter is more fun and has a acquired Masquerade, a young startup that has developed facial recognition and 3D effects rendering technology for video. Masquerade’s technology has been available as a software toolkit for other developers to use and integrate into their own apps, a desktop editor for creating and editing filters, and an iOS and Android app for decorating videos with silly filters, like celebrities and cartoons, called MSQRD.
Masquerade’s technology will be integrated into Facebook as part of its efforts to provide users with more editing tools and features for photos and videos, according to Facebook. The MSQRD app will also continue to be available as a standalone.