When Peyton Manning won Super Bowl 50, he cemented a family legacy as not just a quarterback, but also as a pitchman. Besides collecting a respectable NFL salary, the Broncos quarterback has amassed a small fortune endorsing products like Gatorade and taking a stake in ventures such as Papa John’s franchises. His brother and father are also NFL luminaries and businessmen—with a slew of paychecks and product deals that, if taken together, rival the GDP of a small country. But don’t shed a tear for Peyton’s vanquished rival. The big game is likely to push the already marketable Cam Newton even higher up the endorsement roster.