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TechStar Wars

The Year’s Biggest Star Wars Rip-Off Is By Bolivia’s President

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
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Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
December 31, 2015, 1:21 PM ET

When you’re changing the constitution to stay in power, why not tap The Force? That seems to be the thinking behind a bizarre new campaign video that casts Bolivia’s populist president, Evo Morales, as a Jedi hero dashing through segments of the latest Star Wars smash, The Force Awakens.

The two-minute video, whose title in Spanish is Bolivia Wars: the Awakening of Yes, shows Morales doffing a Stormtrooper helmet and posing with a cowl and light saber. Other scenes include random scenes from the new Star Wars movie as well as a shot of chaos in a South American street.

The video is posted on the official Facebook page of a political campaign that supports a referendum to keep Morales in power until 2025. It appears designed to persuade Bolivian voters that a “Yes” vote in February is needed to prevent their country from falling to the forces of darkness.

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You sort of need to watch the video to get the full flavor, but here is a screenshot of Morales disguised as a Stormtrooper:

Morales star wars screenshot

And here are the credits:

Bolivian Wars

Disney (DIS) , which owns the rights to Star Wars and is typically very aggressive about enforcing its intellectual property rights, did not immediately respond to a request for comment about the video. It’s unclear if Bolivian courts would find the video to be parody or another form of fair use.

To see how the new Star Wars is a record-setting money machine, check out this Fortune video:

The Facebook page hosting the video is titled “Si, Bolivia.” A translated version of the page describes the video as follows:

Starring: you, he, she, all of us that we are fighting against the empire and we’re looking for a better future. Join the positive force of force, next to the .

Tell him to the dark side of the past, the delay, poverty, and the evil.

The Bolivian referendum, which is set for February, came about after Bolivian lawmakers voted to change the constitution to allow the country’s President to serve an additional term. Morales, who is Bolivia’s first indigenous President, came to power in 2006 during a period when a wave of left-wing leaders were elected in South American.

 

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
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Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

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