• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

2

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis

1

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

2

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Tech

Audi Is Betting Its Future on This Hot Vehicle Category

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
December 28, 2015, 3:51 PM ET
Courtesy of Audi
Add Fortune on Google for similar content.

A decade ago, Audi introduced its first SUV, the Q7, which didn’t even reach the U.S. until late 2006. Today, more than 44% of the carmakers U.S. sales are SUVs.

That number will likely grow as the luxury unit of Volkswagen Group adds another SUV to its model lineup. On Monday, Audi said it would introduce the Q2 compact SUV and a revamped Q5 as part of a nearly $3 billion spending plan for 2016.

Audi’s decision to add another SUV aims to tap into the booming crossover market. Total U.S. car sales this year are on pace to exceed the current record of 17.4 million vehicles set in 2000. Crossovers and SUVs are driving much of that growth.

WATCH: For more about Audi

Audi’s bet on SUVs to increase sales explains the company’s electric vehicle strategy. Last month, Audi of America president Scott Keogh told Fortune that by 2025, at least one quarter of all Audi cars sold in the U.S. will have a plug.

The 2016 A3 Sportback e-tron, a plug-in electric hybrid, marks the company’s entry into U.S. electric car sales. However, its first all-electric vehicle will be a luxury-class SUV that will go into general production in early 2018.

“For us, it was very important to build a car where the population is,” Keogh explained at an event ahead of the Los Angeles Auto Show in November. “You’re not going to get broad acceptance unless you put vehicles in the market where the mainstream audience is.”

SIGN UP: Get Data Sheet, Fortune’s daily newsletter about the business of technology.

Audi reaffirmed its commitment to the all-electric SUV in Monday’s announcement. The all-electric vehicle will be based on the Audi e-tron Quattro concept that made its debut in September at the International Motor Show in Frankfurt. The SUV, which will have a 311-mile range, doesn’t have an official name yet. For now, the concept vehicle is being called the e-tron Quattro.

Also on Monday, Audi said it would expand the number of car models is sells to 60 from the 52 it had as of May 2015. The 60 models will include seven plug-in electric vehicles.

 

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

school
AIEducation
84% of students use AI for homework. Only 3 in 10 schools have rules for it
By Brett DeJager and The ConversationJuly 16, 2026
60 minutes ago
Morgan Stanley headquarters building in New York City.
BankingCFO Daily
Morgan Stanley is riding high on the IPO boom with 70% of the top 100 unicorns in its pipeline, CFO says
By Sheryl EstradaJuly 16, 2026
2 hours ago
dario
AIpropaganda
Meta Oversight Board study: AI chatbots may be the most perfect propaganda machine ever invented
By Didi Tang and The Associated PressJuly 16, 2026
2 hours ago
Pascal cofounders Matthew Downey (left) and Ivo Crnkovic-Rubsamen (right) stand side by side against a brick wall.
CryptoVenture Capital
Exclusive: Prediction market startup Pascal raises $9 million to challenge heavyweights Kalshi and Polymarket
By Camila Grigera NaónJuly 16, 2026
2 hours ago
eu
AIGoogle
EU orders Google to share search data with rivals by 2027; search giant complains about ‘unfamiliar companies’ in your grill
By The Associated PressJuly 16, 2026
2 hours ago
Marc Lore smiles
Startups & VentureIPOs
Exclusive: Marc Lore says Wonder is gearing up for an IPO after raising $650 million at a $9 billion valuation
By Lily Mae LazarusJuly 16, 2026
2 hours ago

Most Popular

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
1 day ago
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
1 day ago
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Innovation
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
By Lily Mae LazarusJuly 15, 2026
1 day ago
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
Economy
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
By Eleanor PringleJuly 15, 2026
1 day ago
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
2 days ago
Current price of oil as of July 15, 2026
Personal Finance
Current price of oil as of July 15, 2026
By Joseph HostetlerJuly 15, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.