IBM is establishing yet another business unit centered on Watson, its famous cognitive computing system.

On Tuesday morning, the company announced a new consulting organization aimed at speeding up the commercialization of “cloud-delivered cognitive innovations.”

Translation: IBM is still working on ways to make money from its pricey Watson project and realize the substantial margins that the technology promises It’s a years-long effort, as CEO Ginni Rometty explained to Fortune in September 2014. “There is always a new shift coming in technology,” Fortune wrote two years before that, “and if she doesn’t help IBM become the first to discover and commercialize it, the company will lose its shirt.”

(“Cognitive computing” is another term for artificial intelligence.)

IBM IBM said it will invest (yes) $1 billion in the new Cognitive Business Solutions group, which will be led by Stephen Pratt, who had been an executive with Infosys, the Indian outsourcing firm, before a brief stint at TPG, the investment firm. Rometty announced the news at the Gartner Symposium in Orlando.

The news comes weeks after the official opening of a new Watson Healthcare facility in Cambridge, Mass.

Watson and its self-learning capabilities first captured the public’s attention on Jeopardy! five years ago. Since then, there’s been hardly an industry that IBM has not attacked with the technology. Last year it set up the first Watson Business Group in Manhattan.

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