• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechInternet of Things

Meet the French startup set to revolutionize the Internet of things

By
Kevin Fitchard
Kevin Fitchard
Down Arrow Button Icon
By
Kevin Fitchard
Kevin Fitchard
Down Arrow Button Icon
July 21, 2015, 3:08 PM ET
General Images Of Vietnam Economy As Anti-China Riots Spoil Vietnam Dollar Bond Rally
A man uses a mobile phone in Hanoi, Vietnam, on Saturday, May 30, 2014. Vietnamese dollar bonds are missing out on a developing-nation rally on concern a territorial dispute with China that has sparked deadly riots will deter foreign investment. Photographer: Brent Lewin/Bloomberg via Getty ImagesPhotograph by Brent Lewin — Bloomberg/Getty Images

This fall a new kind of wireless network will launch in a metropolis near you. This network won’t connect to phones or tablets. Instead it will provide the wireless links necessary to connect devices, appliances and sensors that make up the Internet of things (IoT).

The company building the network is called Sigfox, and it’s based in Europe (Toulouse, France, to be exact) where it’s already set up networks in France, Spain, the U.K., and five other countries. Sigfox-powered sensors are being slapped on fire hydrants (to monitor water pressure), embedded in home alarms (to alert the authorities when they’re tripped), and even buried in the dirt (to monitor the soil density of farmland). This year, however, it’s moving to its largest country to date, the U.S., where it plans to build networks covering the ten largest cities.

Wireless connectivity that covers a wide swath of land is nothing new for the IoT. In fact, the Internet of things got its start in industrial machine-to-machine communications using mobile operators’ 2G networks to track vehicle fleets and monitor remote equipment. What Sigfox offers, however, is a much cheaper and more efficient alternative to cellular networks, said Thomas Nicholls, EVP of communications for Sigfox. It’s a platform that will make long-range wireless connectivity accessible for any company, device or application.

Cellular networks were never designed for the Internet of things. They were built first to connect phone calls and then to supply high-speed links to the Internet. Consequently cellular links are expensive to deploy and expensive to maintain, Nicholls said.

Embedding a cellular module in a device can cost upwards of $10, and keeping its data connection active requires a monthly subscription fee, just like your phone. Finally, cellular radios consume a lot of power, as they’re constantly communicating with the network.

Meanwhile, it costs about $2 to embed a Sigfox radio into a device, and right now Sigfox’s European customers are paying between 5 to 8 Euros a year to keep an individual device active. But as companies scale, connecting hundred of thousands of IoT devices to the network, Sigfox can offer rates as low as $1 a year, Nicholls said.

Sigfox has optimized its networks specifically for the needs of most IoT devices. Instead of using mobile phone frequencies it taps a chunk of spectrum called the Industrial Scientific and Medical band that can transmit at great distances at low power. The trade off is that network has extremely low bandwidth. Instead of establishing a constant data connection, Sigfox’s network transmits short messages each of which can carry a 12-byte payload, Nicholls said.

Twelve bytes is miniscule, but it’s more than enough to send a set of GPS coordinates from a tracking device, a reading from a remote sensor or an alert or simple diagnostic data from a malfunctioning home appliance. Sigfox is never going to provide the Internet link for a connected car or stream video to Google Glass, but the vast majority of IoT devices won’t need that kind of bandwidth. They’re only sending tiny amounts of information, and they’re only sending it intermittently.

Sigfox’s network is also extremely power efficient, using its radio only when it has data to communicate. “The device stays asleep,” Nicholls said. “It wakes up whenever it sends a message, and then it goes back to sleep.” Sigfox is working with partners to design company sensors that can remain in the field up to 20 years before their batteries run dry.

If companies bring down the cost connectivity low enough, it will allow users to add smart sensors to more everyday objects. For instance, French company Nigiloc is using Sigfox’s network to connect bicycles. Installed inside the bicycle, a GPS tracker sends out intermittent updates on the bike’s location, helping you find it when lost or stolen. In the U.S., startup Whistle has also signed up to use Sigfox’s network for location, but instead of bikes, it’s tracking canines with a connected dog tag.

“The Internet of things doesn’t need its own separate Internet,” Nicholls said. “What it needs is a way to bring all of the objects in the physical world around us to the Internet.”

About the Author
By Kevin Fitchard
See full bioRight Arrow Button Icon

Latest in Tech

Big TechSpotify
Spotify users lamented Wrapped in 2024. This year, the company brought back an old favorite and made it less about AI
By Dave Lozo and Morning BrewDecember 4, 2025
11 minutes ago
InnovationVenture Capital
This Khosla Ventures-backed startup is using AI to personalize cancer care
By Allie GarfinkleDecember 4, 2025
4 hours ago
AIEye on AI
Companies are increasingly falling victim to AI impersonation scams. This startup just raised $28M to stop deepfakes in real time
By Sharon GoldmanDecember 4, 2025
5 hours ago
Jensen Huang
SuccessBillionaires
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant ‘state of anxiety’ out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
5 hours ago
Ted Pick
BankingData centers
Morgan Stanley considers offloading some of its data-center exposure
By Esteban Duarte, Paula Seligson, Davide Scigliuzzo and BloombergDecember 4, 2025
5 hours ago
Zuckerberg
EnergyMeta
Meta’s Zuckerberg plans deep cuts for Metaverse efforts
By Kurt Wagner and BloombergDecember 4, 2025
5 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
10 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
6 hours ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.