• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipFortune 500

The results of the 2015 Fortune 500 CEO survey are in…

Fortune Editors
By
Fortune Editors
Fortune Editors
Down Arrow Button Icon
Fortune Editors
By
Fortune Editors
Fortune Editors
Down Arrow Button Icon
June 4, 2015, 8:26 AM ET
Churchill: Carl Mydans—The Life Picture Collection/Getty Images; Buffett: Lucas Jackson—Reuters

What are your company’s biggest challenges?*

1. The rapid pace of technological innovation 72%
2. Cyber security 66%
3. Increased regulation 61%
4. Shortage of skilled labor 34%
5. Management diversity 25%
6. Competition from a start-up 20%
7. Shareholder activism 20%
8. Competition from China/developing countries 4%

*Percent who answered either “single biggest challenge” or “one of our top three or four challenges.”

Who is your company’s most dangerous competitor?

1. Another Fortune 500 company 57%
2. A smaller established company 24%
3. An overseas competitor 16%
4. A recent startup 2%

CEOs on Leadership

Winston Churchill (Left) and Warren Buffet (Right)

•  94% of respondents agree with the statement “My company will change more in the next five years than it has in the last five years.”

•  84% agree with the statement “It would be easier to manage my company if it were a private company.”

•  67% say a public company has equal responsibility to customers, shareholders, employees, and the broader community.

•  51% think it’s important to take a stand on some public issues.

•  82% plan to employ more people two years from now.

•  75% of CEOs believe CEOs are paid appropriately.

•  76% of respondents think society will benefit “if employees take responsibility for their own health care and retirement.”

•  80% of CEOs say they directly answer all or most of their email.

•  The average CEO has between four and 12 direct reports.

•  More than 60% of respondents believe that optimal tenure atop a Fortune 500 company is five to 10 years.

Favorite Books of CEOs

Favorite book: Good to Great by Jim Collins
Runner up: Outliers by Malcolm Gladwell

Leader most respected by CEOs

Winner: Ronald Reagan
Runners up: Winston Churchill and Warren Buffett (tie)

Most Admired CEOs (excluding themselves)

Tim Cook (Left) and Jamie Dimon

Winners: Tim Cook and Jamie Dimon (tie)

 

A shorter version of this article appears in the June 15, 2015 issue of Fortune with the headline 'Fortune 500 CEO Survey.'

About the Author
Fortune Editors
By Fortune Editors
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Sam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
AIchief executive officer (CEO)
Sam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
By Marco Quiroz-GutierrezApril 14, 2026
2 hours ago
mike rowe
Successskills
Dirty Jobs host Mike Rowe is giving away $10 million to get Gen Z into trades—and says the skills gap has never been worse
By Jake AngeloApril 14, 2026
2 hours ago
James Quincey
SuccessCareers
Coca-Cola chairman calls work-life balance a ‘weird phrase’ and says success is down to survival—’kind of like Squid Game’
By Preston ForeApril 14, 2026
2 hours ago
United Airlines CEO Scott Kirby
Successwork-life balance
United Airlines CEO Scott Kirby lies on his office floor and takes 20-minute naps—and he says it doesn’t mean he’s accomplished any less
By Emma BurleighApril 14, 2026
3 hours ago
Warren Buffett’s first tax return showed $7 owed to the IRS. The then-paperboy and former Berkshire Hathaway CEO is now worth $143 billion
SuccessWarren Buffett
Warren Buffett’s first tax return showed $7 owed to the IRS. The then-paperboy and former Berkshire Hathaway CEO is now worth $143 billion
By Sydney LakeApril 14, 2026
3 hours ago
AI
AIdisruption
‘I don’t need help’: Meet some of the AI resisters who smell their own extinction
By Matt O'Brien, Linley Sanders and The Associated PressApril 14, 2026
4 hours ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
1 day ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
2 days ago
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
3 days ago
Current price of gold as of April 13, 2026
Personal Finance
Current price of gold as of April 13, 2026
By Fortune EditorsApril 13, 2026
1 day ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
8 hours ago
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
Economy
U.S. naval blockade on Iran will trigger a currency devaluation spiral and hyperinflation, potentially ending the war more quickly, analyst says
By Fortune EditorsApril 13, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.