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Apple Pay's killer app is coming

By Benjamin Snyder
May 28, 2015

A customer rewards program is coming to Apple Pay.

It’s one of a slate of announcements expected at Apple’s Worldwide Developers Conference in June, The New York Times reports, as the tech giant tries to get more people to use its mobile payments system. But details remain sparse.

“They want to be as disruptive to payments as Amazon has been to retail,” Sucharita Mulpuru, a retail and payments analyst for Forrester Research, told The Times. “By being early they can shape the customer experience and expectations.”

The news comes as mobile payments are expected to triple, from $52 billion in 2014 to $142 billion by 2019, according to Forrester Research.

9to5Mac, meanwhile, reports that Target could be the latest retailer to add Apple Pay. CEO Brian Cornell said he met with Apple CEO Tim Cook about supporting the mobile payments service in the future.

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