• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon Web Services

Shocker! Amazon remains the top dog in cloud by far, but Microsoft, Google make strides

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
May 19, 2015, 10:28 AM ET
Amazon's Andy Jassy and Fortune's Adam Lashinsky at Brainstorm Tech 2014
Amazon's Andy Jassy and Fortune's Adam Lashinsky at Brainstorm Tech 2014Photograph by Kevin Moloney/Fortune Brainstorm TECH

Amazon Web Services remains the king of cloud, according to Gartner’s latest research: In fact, the amount of computing power it is supplying customers is more than ten times that of the other top 14 cloud providers combined.

Released on Tuesday, the closely-watched Gartner (IT) Magic Quadrant report on cloud infrastructure as a service also had some surprising results compared to its last year: For one thing, Hewlett-Packard (HPQ) fell off the list of top providers altogether.

Looking at the accompanying chart—which Gartner will not let me publish—and comparing it to last year’s version, IBM (IBM) SoftLayer also declined in the rankings year over year. VMware, (VMW) on the other hand, made significant strides. CenturyLink (CTL) and Rackspace (RAX) held their own year over year, according to the report, which ranks providers in terms of their execution and “completeness of vision.”

The report’s authors, led by Gartner VP and distinguished analyst Lydia Leong, noted that Amazon’s dominance has allowed it to build a large technology partner network, and it remains “exceptionally agile and very responsive to the market.” Indeed, Amazon has rolled out features and functions and price cuts on an amazing clip since debuting in 2006.

On the downside, Amazon as a vendor “can be hard to manage” and customers have to insist they get the engagement they require, the report says. It also is spreading its efforts very broadly, as evidenced by its forays into areas like desktop virtualization and file sharing. As it faces well-funded competition from Microsoft and Google, that dilution of focus could become an issue.

Microsoft (MSFT) has invested heavily in Azure infrastructure and its ability to accommodate hybrid computing tasks—jobs that run partly on the Microsoft Azure public cloud and partly on customers’ data centers. Microsoft alone has more than twice as much cloud computing capacity in use than all the non-Amazon contenders combined.

But enterprise customers remain concerned about whether past Azure outages can recur. And, while Microsoft has rolled out many enterprise-friendly features and capabilities, it has a lot left to do there.

From the report:

“Customers who intend to adopt Azure strategically and migrate applications over a period of one year or more (finishing in 2016 or later) can begin to deploy some workloads now, but those with a broad range of immediate enterprise needs may encounter challenges.

In other findings: Google (GOOG) is lauded for its vision of unleashing technologies it uses itself so that other organizations “run like Google.” But its ability to work with enterprise customers remains a question mark. And really, how many end-user companies run at that sort of scale?

IBM’s decision to build out public and private clouds for infrastructure and application development won plaudits, but the researchers found that SoftLayer, which IBM (IBM) bought for $2 billion two years ago, has little to distinguish itself from competitors other than its mix of virtualized and non-virtualized bare-metal capabilities and broad geographic coverage. IBM needs to beef up SoftLayer’s feature set and integrate SoftLayer itself better with IBM BlueMix software development platform, Gartner said.

VMware has successfully parlayed its brand recognition among information technology pros and in marketing vCloud Air as a way to foster hybrid cloud for existing VMware shops, according to the report. Its brand is strong among Virtual Machine (VM) administrators but is lacking with business managers and others at companies. It also lacks a strong partner ecosystem.

As for HP, well, let’s just go to the report:

“While HP continues to operate its cloud IaaS offering (HP Public Cloud), it now only actively seeks to market and sell this offering as part of a hybrid solution. It no longer has sufficient market share to qualify for inclusion in this Magic Quadrant.”

 

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

A group of three robots waiving hello to the audience from a stage.
AIEye on AI
Google researchers unlock some truths about getting AI agents to actually work
By Jeremy KahnDecember 16, 2025
2 hours ago
AIthe future of work
IBM, AWS veteran says 90% of your employees are stuck in first gear with AI, just asking it to ‘write their mean email in a slightly more polite way’
By Marco Quiroz-GutierrezDecember 16, 2025
2 hours ago
Photo of Elon Musk
Startups & VentureSpaceX
A SpaceX IPO could be the largest public offering of all time—and Elon Musk’s biggest headache
By Jessica MathewsDecember 16, 2025
4 hours ago
AIOpenAI
OpenAI releases new image model as it races to outpace Google’s Nano Banana amid company code red
By Sharon GoldmanDecember 16, 2025
5 hours ago
Arnab
AIBrainstorm AI
Accenture exec gets real on transformation: ‘the data and AI strategy is not a separate strategy, it is the business strategy’
By Nick LichtenbergDecember 16, 2025
5 hours ago
Matt Garman speaks on stage in front of a screen showing colorful concentric circles on a black background.
Future of WorkAmazon
AWS CEO says replacing young employees with AI is ‘one of the dumbest ideas’—and bad for business: ‘At some point the whole thing explodes on itself’
By Sasha RogelbergDecember 16, 2025
6 hours ago

Most Popular

placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
1 day ago
placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
1 day ago
placeholder alt text
Economy
America's $38 trillion national debt 'exacerbates generational imbalances' with Gen Z and millennials paying the price, warns think tank
By Eleanor PringleDecember 16, 2025
12 hours ago
placeholder alt text
Success
Bad luck, six-figure earners: Elon Musk warns that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
1 day ago
placeholder alt text
Future of Work
The job market is so bad, people in their 40s are resorting to going back to school instead of looking for work
By Sydney LakeDecember 16, 2025
15 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, December 15, 2025
By Joseph HostetlerDecember 15, 2025
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.