• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MPWMillennials

How Farah Pandith plans to stop online extremists from reaching Muslim millennials

By
Nina Easton
Nina Easton
Down Arrow Button Icon
By
Nina Easton
Nina Easton
Down Arrow Button Icon
April 3, 2015, 7:00 AM ET
The UN International Year Of Youth Culmination Celebration Session - Morning Summit
NEW YORK, NY - AUGUST 11: Special Representative to Muslim Communities Farah Anwar Pandith addresses the audience during the UN International Year of Youth Culmination Celebration Session's Morning Summit at the United Nations on August 11, 2011 in New York City. (Photo by Michael Loccisano/Getty Images)Photograph by Michael Loccisano — Getty Images

On a brilliant September day 14 years ago, Farah Pandith looked out her office window at Boston’s Logan airport—hoping against hope that the hijackers who had just slammed two passenger jets into Manhattan’s World Trade Center wouldn’t turn out to be terrorists using her religion, Islam, in the name of mass murder.

As facts confirming her fears emerged in the weeks following 9/11, Pandith asked her boss to help her quit her job. “My country had just been attacked by a group that claimed to use my religion,” she recalls saying. “I can’t sit still. You have to help me get to D.C. and serve my nation.”

She would end up serving in George W. Bush’s National Security Council—and Hillary Clinton’s Department of State. She carved out a mission to understand the mind of Islamic extremists. She “talked and talked, and listened and listened, to young people all over the world about what it feels like to be young and Muslim,” Pandith says, “about what drives their passion and their affiliation—or not—with extremist ideology.”

Today, Pandith finds herself at the center of our country’s most dangerous conundrum—how to stop ISIS and Al Qaeda from expanding their ranks with recruits from right here in America, as well as Europe and other countries. Her bottom line: Millennial Muslims face an identity crisis that only their peers can solve. So she’s devoting a new chapter of her life to calling for an anti-terror “youth quake.”

I interviewed Pandith at the Center for Strategic and International Studies (CSIS) for the latest iTunes podcast episode of Smart Women Smart Power. You can hear the entire conversation by following this link: http://apple.co/19Ew59m

Whether they live in Muslim-majority countries or are minorities in places like the U.S., Pandith said these digital natives are “having a crisis of identity. They are asking questions that their parents and their grandparents didn’t ask—like what does it mean to be a modern and Muslim? What’s the difference between culture and religion? And Sheikh Google is providing the answer” in the form of a pathway to online extremists. “We have not flooded the marketplace with alternative narratives to move their minds, give them a passion,” she says.

This “struggle for identity means there is an opening for extremists—to give them purpose, to give them a sense of belonging, a shape and sophistication to who they are,” says Pandith.

That stands in sharp contrast to her own upbringing—or the lives of Muslim parents who can’t understand why their son or daughter is drawn to extremism. The India-born Pandith immigrated to Boston as a young girl and was imbued with that city’s emotional connection to the history of America’s founding and values. She enjoyed a world-class education and never felt like an outsider, other than when kids occasionally asked why she didn’t eat pork or drink alcohol.

Today’s young Muslims are growing up in a post-9/11 world where the words “Islam” and “Muslim” “are on the front pages of papers, on-line and off-line,” she says.

Purposeful messages aimed at Muslim millennials won’t be found in government efforts or Washington, DC, says Pandith. They need to come from youthful, tech-savvy places like Silicon Valley, New York, and London—and to start a grassroots level where young people live. Pandith herself has launched efforts to combat the mind of terror; now she’s aiming a challenge at America’s hipsters—celebrities, techies, rock musicians—to get involved.

How hopeful is she about her mission? Just check the title of her forthcoming book: “Why Extremists Are Going to Lose.”

Watch more business news from Fortune:

About the Author
By Nina Easton
See full bioRight Arrow Button Icon

Latest in MPW

Workplace CultureSports
Exclusive: Billionaire Michele Kang launches $25 million U.S. Soccer institute that promises to transform the future of women’s sports
By Emma HinchliffeDecember 2, 2025
2 days ago
C-SuiteLeadership Next
Ulta Beauty CEO Kecia Steelman says she has the best job ever: ‘My job is to help make people feel really good about themselves’
By Fortune EditorsNovember 5, 2025
29 days ago
ConferencesMPW Summit
Executives at DoorDash, Airbnb, Sephora and ServiceNow agree: leaders need to be agile—and be a ‘swan’ on the pond
By Preston ForeOctober 21, 2025
1 month ago
Jessica Wu, co-founder and CEO of Sola, at Fortune MPW 2025
MPW
Experts say the high failure rate in AI adoption isn’t a bug, but a feature: ‘Has anybody ever started to ride a bike on the first try?’
By Dave SmithOctober 21, 2025
1 month ago
Jamie Dimon with his hand up at Fortune's Most Powerful Women Summit
SuccessProductivity
JPMorgan CEO Jamie Dimon says if you check your email in meetings, he’ll tell you to close it: ’it’s disrespectful’
By Preston ForeOctober 17, 2025
2 months ago
Pam Catlett
ConferencesMPW Summit
This exec says resisting FOMO is a major challenge in the AI age: ‘Stay focused on the human being’
By Preston ForeOctober 16, 2025
2 months ago

Most Popular

placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
6 hours ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
23 hours ago
placeholder alt text
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergDecember 1, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.