By Philip Elmer-DeWitt
March 31, 2015

The New York Times lifted the veil Tuesday on its new app for the Apple Watch, one of the first two dozen third-party apps to appear on the App Store.

To feed the tiny screen, according to the official press release, the Times’ editors have invented a new form of storytelling:

One-sentence stories, crafted specially for small screens.”

You might know them by their more familiar name: headlines.

“Editors on three continents,” the paper declares, “will be dedicated to The Times’s core mobile apps, including Watch, 24 hours a day.”

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

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