Apple Watch Edition
Courtesy of Jason Cipriani

Apple Store employees will give you fashion advice

Mar 25, 2015

Apple Store retail employees are getting trained on giving fashion advice ahead of the company's Apple Watch launch next month, 9to5Mac reports. The fashionista crash course comes as part of a larger training process teaching employees how to sell the new device.

Prospective Apple Watch buyers will get 15 minutes of hands-on time with the new device while being guided by an Apple employee. Those employees are being asked to comment on the device's appearance based on a customer's outfit, saying things like "you seem to have a fun style. I think the Pink Sport band would make your style perfectly," or "the white strap looks great on you."

9to5Mac reports Apple has the following five Apple Watch guidelines for retail employees:

  • Focus on the positive: Discuss why an option is good, not bad.
  • Use past experience: Bring up what previous customers have selected and how decisions were made.
  • Discuss personal style: Talk about how current accessories on the customer fit well with different Apple Watch options.
  • Ask friends and family: If a customer is with someone, involve them in the decision.
  • Leave price alone: Don't talk about cost of a certain style. A customer may spend more if they like the look.

The Apple Watch goes on sale April 24, with a preview and presale period beginning April 10.

A Fortune survey of analysts found that Apple could sell an average of 22 million devices in 2015.

Apple posted strong earnings in January, reporting earnings of $3.06 per share on revenue of $74.6 billion. Analysts expected the company to report earnings of $2.60 per share on revenue of $67.9 billion.

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