As the results from the first full quarter of iPhone 6 sales come in, the strategy for which Apple was once widely criticized — protecting smartphone profit margins at the expense of market share — looks pretty smart.
In a release issued Thursday, Strategy Analytics reported that Apple took a record 88.7% share of worldwide smartphone operating profits in the December quarter, up from 70.5% in the same period last year.
Android’s share, meanwhile, fell from 29.5% to a record low 11.3%. (Microsoft, BlackBerry and Others aren’t even in the race.)
In Strategy Analytics’ write-up, it’s now Apple that plays the heavy:
Below: Strategy Analytics’ spreadsheet.