• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

The best evidence yet that Apple is working on an electric car

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
February 20, 2015, 8:18 AM ET
9to5Mac

Doing the kind of Apple legwork the young reporters at 9to5Mac do best, Jordan Kahn and Mark Gurman have assembled photographs and brief resumes of 19 employees assigned to Project Titan.

That’s the code name, according to the Wall Street Journal, of a mysterious Apple skunkworks whose purpose has been the subject of intense speculation for the past week.

So far most of the press reports — including a story, belatedly, in Friday’s New York Times — are based on leaks from one or two unnamed sources.

Kahn and Gurman’s work is bottom up, much of it done on LinkedIn, and it’s far more persuasive.

Their Project Titan Who’s Who includes:

  • The CEO of Mercedes Benz R&D Division
  • Autoliv’s Airbag designer
  • Tesla’s gearbox performance testing manager
  • A Tesla mechanical engineer
  • A transmission and mechanical design engineer from EMCO Gears
  • A senior power train test engineer fromTesla
  • A car battery R&D team from A123 (see Sued if you poach)
  • A drivetrain engineer from a wind turbine company
  • A product development engineering manager from within Apple
  • A product engineer from Ford’s hybrid electric car division
  • The chief power train engineer at MIT Motorosports
  • Tesla’s lead manufacturing/mechanical engineer recruiter
  • A controls engineer from Concept Systems
  • A senior product design engineer from within Apple
  • The director of iPod product design
  • An iOS product design manager
  • The lead design engineer at General Dynamics
  • A BlackBerry exec who worked on the widely used QNX car platform
  • A team leader who started out at Ford

.

Evident by this long list of automotive experts,” Kahn and Gurman conclude, “it’s clear Apple’s ambitions go well beyond just its iOS-based CarPlay in-dash system. Well beyond software too, as many of the names [above] are hardware engineers coming from Tesla, Ford and other notable automotive related areas. In fact, the majority of employees on this list that are reporting to team leader Steve Zadesky come from an automotive hardware background and many only joined Apple recently.”

Link: The experts Apple hired to build an electric car

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Greg Peters
Big TechMedia
Top analyst says Netflix’s $72 billion bet on Warner Bros. isn’t about the ‘Death of Hollywood’ at all. It’s really about Google
By Nick LichtenbergDecember 5, 2025
1 hour ago
Elon Musk, wearing a suit and in front of a dark blue background, looks to the side and frowns.
Big TechTesla
Elon Musk says Tesla owners will soon be able to text while driving, despite it being illegal in nearly all 50 states
By Sasha RogelbergDecember 5, 2025
2 hours ago
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 27, 2023. Meta Platforms Inc. introduced its latest lineup of head-worn devices, staking fresh claim to the virtual and augmented-reality industry just ahead of Apple Inc. pushing into the market. Photographer: David Paul Morris/Bloomberg via Getty Images
Big TechMeta
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 hours ago
Construction workers are getting a salary bump for working on data center projects during the AI boom.
AIU.S. economy
Construction workers are earning up to 30% more and some are nabbing six-figure salaries in the data center boom
By Nino PaoliDecember 5, 2025
3 hours ago
Robert F. Kennedy
PoliticsHealth
Robert F. Kennedy Jr. turns to AI to make America healthy again
By Ali Swenson and The Associated PressDecember 5, 2025
4 hours ago
Steve Jobs holds up the first iPod Nano
Big TechApple
Apple is experiencing its biggest leadership shakeup since Steve Jobs died, with over half a dozen key executives headed for the exits
By Dave SmithDecember 5, 2025
5 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
1 day ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
1 day ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
1 day ago
placeholder alt text
Real Estate
‘There is no Mamdani effect’: Manhattan luxury home sales surge after mayoral election, undercutting predictions of doom and escape to Florida
By Sasha RogelbergDecember 4, 2025
1 day ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.