Buried in the Education Life section of last Sunday’s New York Times was this nugget of market research from Student Monitor.

A Few of Their Favorite Things

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Researchers had asked 1,200 U.S. undergraduates last fall to choose “what’s in on campus” from a list of 77 options. Among the top 15, the iPhone was first.

Among the less popular activities, according to the Times, were smoking cigarettes, doing drugs, volunteering, blogging and being eco-friendly.

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