FRANCE2012-ELECTIONS-PS-FEATURE
Photograph by Mehdi Fedouach — AFP/Getty Images

College students say they prefer Apple iPhones to sex

Buried in the Education Life section of last Sunday's New York Times was this nugget of market research from Student Monitor.

A Few of Their Favorite Things

Screen Shot 2015-02-10 at 1.21.07 PM

Researchers had asked 1,200 U.S. undergraduates last fall to choose “what’s in on campus” from a list of 77 options. Among the top 15, the iPhone was first.

Among the less popular activities, according to the Times, were smoking cigarettes, doing drugs, volunteering, blogging and being eco-friendly.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at fortune.com/ped or subscribe via his RSS feed.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions